About
Starbucks is an extremely popular coffeeshop chain. Since starting in Seattle in the late 1970s, Starbucks has opened over 24,000 locations globally as of 2016, becoming one of the most recognizable fast food chain restaurants around the world. Their headquarters are located in Seattle, Washington.
History and Impact
The first Starbucks was opened on March 31st, 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker. The company’s name is taken from the chief mate of Moby Dick, Starbuck. The company was sold to Howard Schultz in 1987, who served as the company’s CEO from 1987-2000, and again from 2008-2017, before stepping down as Ken Johnson assumed the role. During Schultz’ tenure, the company widely expanded, with its first store outside of the United States opening in Tokyo, Japan in 1996. Its logo is a twin-tailed mermaid, or “siren.”
Notable Products
Pumpkin Spice Latte
Pumpkin Spice Latte is an espresso coffee drink made with a variety of traditional fall spice flavors (usually cinnamon, nutmeg and clove), pumpkin pie spice and steamed milk. Since its introduction by the American global coffeehouse chain Starbucks in 2003 as a seasonal special product for the last quarter of each year, the coffee drink and other pumpkin spice-flavored products have enjoyed commercial success for over a decade. Online, it is often mocked as a stereotypical drink consumed by “basic” white women.
On August 4th, 2014 the “Pumpkin Spice Latte” Twitter feed was launched, which posts tweets written from the perspective of the coffee drink. Within two months, the feed gained over 93,500 followers. On August 8th, the “The Real PSL” Tumblr blog was launched, which highlights notable Pumpkin Spice Latte-related images. On August 25th, the food blog Food Babe published an article and infographic denouncing the ingredients used in the coffee drink.
On September 4th, BuzzFeed published a listicle titled “25 Things All Basic White Girls Do During The Fall,” which included “Get on that Pumpkin Spice Latte grind” as #1 on the list.
Unicorn Frappucino
Starbucks’ Unicorn Frappuccino refers to a popular, limited time-only beverage item sold at Starbucks Coffee. Online, the Unicorn Frappuccino has generated a range of reactions, from praise to outrage, particularly from Starbucks baristas.
The earliest mentions of the Unicorn Frappuccino began about a week before its release, when baristas began posting about it on various websites. On April 11th, 2017, Instagram user @super_hiro_pope posted a picture of the Unicorn Frappaccuino with the caption, “If you don’t believe in Unicorns, it’s ok, cause the #unicornfrappuccino is coming to a #Starbucks near you. Launching 4/19-4/23!!!”
On April 12th, Reddit user outside_the_madness posted a bag of “Pink Powder” (shown below, left) to the /r/starbucks subreddit. The next day, Reddit user Hellabummed posted a photo (shown below, right) of a blue powered labeled “Unicorn Dust” to the thread “Unicorn frapp topping.” Cosmopolitan reported that Starbucks would be releasing the Unicorn Frappuccino.
On April 19th, Starbucks released the Unicorn Frappuccino, a caffeine-free, bright pink and blue beverage that would only be available until April 23rd. Easter describes it as:
“A crème Frappuccino blended with pink powder and mango syrup. It’s got a sour blue topping and pink powder dusted whipped cream on top. The inside of the drink has a purple hue at first, but as you mix all the stuff together it turns pink.”
By April 20th, baristas began posting on the /r/subreddit their problems with making the drink. One Redditor, zeph_yr their problems in the thread “Day 1 of Unicorn Frappuccino and I wanna die.” They write:
We’re almost out of the blue mucus. Our cold bar counter is bright purple. One of our blenders shattered while making a unicorn with extra unicorn shit. One of my partners is screaming.
Edit 5:30 pm: Out of blue unicorn mucus. Putting in extra blue unicorn dandruff instead. As one customer said, “as long as it looks the same!”
Edit 7:35pm: The unicorn is dead. RIP unicorn. People are rioting outside.
On April 20th, Kotaku posted an article “Starbucks Workers Unprepared For Unicorn Frappuccino Armageddon.” The article outlined the complaints baristas waged on Reddit, collecting the following complaints.
Online Relevance
Controversies
Dumb Starbucks
Dumb Starbucks Coffee is the name of a coffee shop that opened in Los Feliz, California as a parody of the American global coffeehouse chain Starbucks. Upon its opening in February 2014, the store gained much notoriety online after photographs of the storefront began circulating on various social media sites. As part of the store’s promotional event for its grand opening, all drinks were served to customers free of charge. In addition, the store offered a “frequently asked questions” sheet, which cited the fair use law as legal protection for parodying the Starbucks coffee chain stores.
On February 10th, comedian Nathan Fielder, known for his “If you think you gave an STD” and “2 grams for $40” Twitter pranks, made an announcement in front of the store revealing that he had orchestrated the Dumb Starbucks store claimed that he was not worried about legal action since the coffee house was an art project and that he planned to open a second location in Brooklyn, New York. The same day, the Dumb Starbucks YouTube channel uploaded a video in which Fielder explains that Dumb Starbucks is a “real business I plan to get rich from” (shown below). The stunt later appeared in an episode of his show, Nathan For You.
Red Holiday Cup Controversy
Starbucks Red Holiday Cup Controversy refers to the backlash directed toward the Starbucks coffee company for their 2015 red holiday cup design, which some Christians found offensive and part of The War On Christmas for not including traditional Christmas imagery. On November 1st, 2015, Starbucks unveiled their new solid red holiday cup design (shown below).
On November 5th, Christian vlogger Joshua Feuerstein posted a video to Facebook asking viewers to provide the name “Merry Christmas” to Starbucks baristas and to post the results online with the hashtag “#MerryChristmasStarbucks” (shown below). Within five days, the video gained over 500,000 shares, 178,000 likes and 51,900 comments. The same day, the conservative news site Breitbart published an article titled “War on Christmas: Starbucks Red Cups Are Emblematic of the Christian Cleansing of the West.”
Starbucks REMOVEDCHRISTMAS from their cups because they hate Jesus … SO I PRANKEDTHEM… and they HATE IT!!!! #shareUse #MERRYCHRISTMASSTARBUCKSFollow --> Joshua Feuerstein
Posted by Joshua Feuerstein on Thursday, November 5, 2015
#RaceTogether
#RaceTogether is a promotional Twitter hashtag launched by the American global coffeehouse chain Starbucks to encourage its customers to engage in conversations about the state of race relations in the United States. Upon its launch in March 2015, the campaign immediately became a target of criticisms and mockeries online for its provocative nature.
On March 16th, 2015, Starbucks, in partnership with USA Today, announced a new co-op initiative called “Race Together,” which aims to tackle the issue of race in the United States by encouraging its employees at 12,000 locations to “spark customer conversation on the topic of race." According to the USA Today’s article, Starbucks baristas at participating locations will serve drinks in cups bearing the hashtag #RaceTogether, along with a “Race Together” pamphlet co-written by the coffeehouse chain and the daily newspaper.
On the morning of March 17th, dozens of Starbucks customers took their reactions to the #RaceTogether campaign on Twitter, with many poking fun at the company’s less than subtle attempt at incorporating the ongoing racial tension into their latest PR campaign, while others jeered that the company should instead focus on getting the customers’ names right. According to Topsy, the Twitter hashtag garnered more than 67,000 mentions within the first 48 hours of the campaign launch.
Operation #TrumpCup
Operation #TrumpCup is an activist campaign encouraging supporters of Donald Trump to ask Starbucks baristas to label their coffee cups with the United States President-elect’s name. In April 2016, actor Scott Baio posted a photograph of a Starbucks cup with the name “Trump” printed on it in a tweet claiming that the barista “refused to call out” the name (shown below). Within seven months, the tweet garnered more than 2,800 likes and 1,800 retweets.
On November 18th, 2016, Twitter user @bakedalaska tweeted a picture of himself holding a Starbucks cup with the name “Trump” written on it, along with instructions for followers to go to a Starbucks location and give the barista the name Trump (shown below, left). Within 24 hours, the tweeted received more than 9,700 likes and 6,200 retweets. The same day, @bakedalaska tweeted an open letter to Starbucks, announcing that #TrumpCup was “not a ‘protest’” (shown below, right).
That day, the hashtag #TrumpCup began trending in the United States on Twitter, leading some to mock the campaign (shown below). Meanwhile, Snopes published an article about the #TrumpCup posts, noting that while the campaign was widely being reported as a “protest,” those participating in the hashtag did not seem "to indicate they were objecting to anything.
Starbucks Dreamer Day Hoax
Starbucks Dreamer Day Hoax refers to a plot orchestrated by users on 4chan’s/pol/ board to circulate false rumors on social media that the coffee chain Starbucks would grant discounts to undocumented immigrants as part of a “#BorderFreeCoffee” promotion. The plot was hatched on August 2nd, 2017, by an anonymous user on 4chan’s /pol/ board. The user suggested:
How about we meme “Undocumented Immigrant Day” at Starbucks into existence? Announce free coffee for all illegals on a certain date. August 11? 11 looks like II (for Illegal Immigrant). I’m open to suggestions there. Name a liberal place for all illegals to go at once and demand free stuff.
Thoughts?
Other users in the thread suggested getting ICE (Immigration and Customs Enforcement) involved so that they could deport those that showed up. The same day, Twitter user @VenantDeserod tweeted a fake poster advertising the event (shown below, left). The following day, another anonymous 4chan user posted a poster they had created to spread on social media, detailing that the offer was that all undocumented immigrants would receive a 40% discount on all Starbucks products on August 11th, 2017 (shown below, right).
Once Starbucks caught wind of the hoax, they began to respond to people spreading the rumor, denying the event was taking place. According to Buzzfeed, the company is investigating the source of the ads.
Related Memes
15 Minutes Late With Starbucks
15 Minutes Late With Starbucks is an expression used to mock someone who shows up late to a meeting or event because he or she appears to have stopped for coffee on the way. On September 3rd, 2012, Twitter user emre published a tweet which claimed that pop singer Taylor Swift looked like someone who would show up late to class with Starbucks. Within the next six months, the tweet received over 1,000 retweets and 700 favorites.
Starbucks Name FAIL
Starbucks Name FAIL is a series of photographs documenting misspelled names of customers written on the side of cups at the global coffeehouse chain Starbucks. In September 2005, Starbucks enacted a new policy requiring baristas to write the names of customers on the side of their cups. On May 13th, 2010, a Tumblr blog titled “Starbucks Got My Name Wrong” was launched, which highlights photographs of misspelled names written on Starbucks cups (shown below).
Starbucks-chan
Gashi-gashi’s Starbucks-chan, also referred to as Stb-chan, is an anime-inspired cartoon character based on the multinational coffee chain Starbucks’ iconic green siren logo. It is also inspired by the controversy of Starbucks’ temporary revival of its original logo between 2006 and 2008.
In 2006 and early 2008, the Starbucks’ company reintroduced a revamped version of their original brown logo of the twin-tailed Siren. The logo featured the full-body of the Siren in a Navasana pose, topless, with her upper body covered in flowing hair, leaving only her naval visible. In response to the change, many Christian groups boycotted the company for having,
“…a naked women on it with her legs spread like a prostitute…The company might as well call themselves, Slutbucks.” – Mark Dice, Founder of the Resistance
Original Starbucks Logo – 1971On March 10th, 2017, Twitter user @uejini, a.k.a Gashi-gashi, posted an anime-like illustration of the siren based off her Navasana pose within the logo along with the caption, “i love coffee”. The post accumulated 49 comments, 1.2k shares and 4.7k likes over the past months. Two days after the original image was posted, @uejini posted another illustration of STB-chan holding a coffee cup with the phrase, “Drink it,” in the foreground.
In the following months, Gashi-gashi as well as many other artists began posting more illustrations of his design of STB-chan on sites such as DeviantArt and Twitter. Gashi-gashi’s Starbucks-chan was also featured on a mega thread on /co/ following the creation of Smug Wendy’s.
Search Interest
External References