About

Celery is a marshland plant, defined by its green skin, long, fibrous stalks and leaves. Frequently found in salads, soups and served next to meats such as buffalo wings, celery became the popular subject of online memes thanks to its inclusion in a “leaked” 2017 meme of the month calendar for the month of May.

Origin

While celery has been used in various ways dating back as early 1323 BC,^[2] it has likely emerged as a meme because of its inclusion on a “leaked” 2017 meme of the month calendar. On March 21st, 2017, Redditor alank-47 uploaded a calendar (shown below) to the subreddit r/MemeEconomy.^[1] Within two months, the post has received more than 20,100 points (84% upvoted) and 620 comments.

On May 1st, Redditor Nuclear Elevator posted a version of the calendar to the subreddit /r/me_irl, reminding people that the meme of the month for May 2017 was celery.^[4] The post received more than 820 points (93% upvoted) and 35 comments.

Spread

On April 27th, the Facebook account Gym Memes^[3] shared a picture of Michael Scott from the American sitcom The Office with the caption “Me: Time 2 get fit *eats celery* Me:” and the subtitles “Nope. Don’t like that.” The post received more than 9,300 reactions and 5,400 shares.

On May 1st, six separate posts made the front page of /r/me_irl. One of the most popular (shown below, left) features references to the meme calendar, posting a picture of celery underneath the caption “When you’re not sure if people still follow the Meme of the Month.” The post received more than 2000 points (93% upvoted) in the first 24 hours.^[5] Another post, which featured a simple picture of celery, received more than 800 points (89% upvoted) in the first 10 hours.^[6][7][8][9]

Various Examples

Search Interest

Not Available

External References

Im lazybq. Wow@

About

When no one understands X / When no one understands your x are the names of videos created to describe a certain liking for a musical piece that is uncommon or excentric to the “normies”, being related mostly to anime openings and videogame OSTs. It does not however allways contains songs, sometimes it uses quotes or other memes even.

Origin

When No One Understands You uploaded by Jordan Underneath depicts a pair of plushies talking about their music tastes and when one of them asks for Jordan’s opinion, Jordan plays wite noise using a radio, after one of the plushies ask Jordan to stop Jordan interrupts him saying that it is his favirite part, followed by louder white noise.

Spread

It was spread by various users un Youtube by changing the wite noise for other song and changing Jordan’s “favorite part” for the best or most iconic part of the song. Some even changing the format by adding quotes or other memes.

A video uploaded to YouTube in a channel called Swar Shuaib, which is a Kuwaiti show that became famous for interviewing celebrities in the Arab world. In the video and during the interview Shuaib, the host, asks AmyRoko, whom is being interviewed, a question about guys and AmyRoko answered with “delete him” (Talking to girls).

This is a meme.

Probably originated form asdfmovie. It is used in many word replacement remixes.

About

Alphabet Aerobics is a song by hip-hop group Blackalicious. The song features rapper Gift of Gab rapping bars in which nearly every word begins with the same letter of the english alphabet. He devotes two bars to each letter and moves through them consecutively over a beat that slowly increases in tempo. Due to the technical mastery needed to perform the song, rapping it in various ways has become a popular challenge on YouTube.

Origin

“Alphabet Aerobics” was released on the A2G EP by Blackalicious in 1999.^[1] Unlike most Blackalicious songs, which are produced by Chief Xcel, “Alphabet Aerobics” was produced by Cut Chemist.

Spread

The song experienced a massive surge in interest following an October 28th, 2014 episode of The Tonight Show With Jimmy Fallon in which Daniel Radcliffe appeared and Fallon challenged him to rap the song. As of May 1st, 2017, the clip has over 73 million views on Fallon’s YouTube channel.

The clip caused a spike in YouTube videos in which other people rapped the song with various caveats, such as rapping at a faster speed and performing the rap while doing impressions. A month after Radcliffe’s performance, YouTuber Brizzy Voices uploaded a video in which she performed the song, doing an impression of a cartoon character with each new letter, gaining over 10 million views (shown below).

Over the following two years, dozens more videos devoted to completing the song with various caveats were uploaded to YouTube. Some notable examples include a newscaster warming up for a live shot with the performance (shown below, left) and a sports variation published by Bleacher Report (below, right).

Various Examples

Search Interest

External References

About

Sniper Elite Headshot is an image macro series featuring an exploitable screenshot of a bullet flying at a soldier’s head in the 2017 shooter game Sniper Elite 4, which often represent the soldier and bullet as opposing forces.

Origin

On February 14th, 2017, the third-person tactical shooter game Sniper Elite 4 was released. In the game, whenever an enemy player is shot a short cinematic is played showing the enemy’s internal anatomy while the bullet travels in slow motion (shown below).

On April 26th, iFunny^[1] user New_California_Republic posted a screenshot of a bullet flying at a soldier’s head in the game Sniper Elite 4 titled “This is adorable” (shown below).

Spread

On April 30th, 2017, Redditor two_number_9s submitted a version of the image titled “When you democratically remove democracy,” in which both the soldier and bullet are labeled “Turkey” (shown below, left). That day, Redditor Meemayl0rd submitted a variation in which the soldier’s head is labeled “Basic human rights” and the bullet is labeled “religion of peace” (shown below, right). Within 48 hours, the posts gained over 16,200 votes (93% upvoted) and 2,600 votes (95% upvoted) respectively on /r/dankmemes.^[3][4]

Also on April 30th, the Unilad Gaming Facebook^[5] page posted the screenshot with the bullet identified as “video games” and the soldier as “Things I have to do this week” (shown below, left). On May 1st, Redditor skipperhi posted a photoshop of the image with Shrek’s head above the bullet flying towards the soldier’s head labelled “Smashmouth’s chance at a normal music career” (shown below, right). In 24 hours, the post garnered upwards of 40,600 votes (85% upvoted) and 350 comments on /r/dankmemes.^[6] On May 1st, 2017, Redditor NOT_Gru submitted a post asking about the exploitable image to /r/OutOfTheLoop.^[2]

Various Examples

Search Interest

External References

About

Console-tans are anthropomorphized versions of video game consoles.. Since its conception in 4chan’s video games board /v/ in early 2014.

About

Dormammu, I’ve Come To Bargain is a memorable line uttered by character Doctor Strange from late 2016 Marvel blockbuster film Doctor Strange. Online, the phrase took hold as a staple of image macros, parodies and a comment game conveying time loop and repetition, in a manner not dissimilar from the Revolver Ocelot picture or lyric spam memes such as The Best and When I was.

Origin

The line comes from the end of the movie, released as early as October 13th, 2016 (November 4th for the US release), in a scene in which Doctor Strange (played by Benedict Cumberbatch) is facing Dormammu, one of the movie’s villains and a powerful magic creature.

Spread

On November 6th, 2016, the Novelty Twitter Account Dormammu I’ve@ComeToBargain was launched^[1], only featuring a screenshot of the scene with the phrase “Dormammu, I’ve come to bargain”. It then got updated with the same tweets repeated again and again several times a day from November 6th, 2016 to March 5th, 2017, accumulating to over 1 200 tweets.
On November 12th, Reddit user LionKiegrass70 asked "What is “Dormammu I’ve come to bargain”?"^[2] to the r/OutOfTheLoop sub-reddit. While most of the answers were serious, a handful of users replied with the catchphrase, one after the other^[3]. In fact, this textual game of recreating what seems to be a time loop similar to the movie is not uncommon as it also happened in the comment section of a 9gagBoardroom Suggestion parody^[4], posted November 15th, which got the top-rated comment.
On November 19th, A looped animated gif image of actor Benedict Cumberbatch was uploaded to imgur with its title and description flooded with the catchphrase only^[5]. as of May 2017, it has gained over 1 100 upvotes and 50 000 favorites.

[wip]

Various Examples

[wip]

Search Interest

External References

^[1]Twitter – Dormammu I’ve@ComeToBargain

^[2]Reddit – What is ‘Dormammu I’ve come to bargain’?

^[3]Reddit – Dormammu, I’ve come to bargain.

^[4]9gag – Dormammu, I’ve come to bargain

^[5]imgur – DORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAINDORMAMMU I’VE COME TO BARGAIN

Spread

When Jewluto was attempting to cop some weed, and do the ancient ritual known as “tweaking,” he asked someone whom he was referred to by J.T (the dude who takes call of duty too seriously.) On October 10th 2015 Jewluto said

hey im sam from Btech. Your customer Jonathan Tilas JT) referred me to you. How much does a gram cost? I live in the ave M area

From then on there have been parodies of what Jewluto said such as this.

Overview

Apex 2015 Salty Suite: Leffen vs Chillindude refers to a first to 5 $100 money match between competitive Super Smash Bros. Melee players William “Leffen” Hjelte and Kashan “Chillindude” Khan at the Super Smash Bros. tournament Apex 2015, on January 31st, 2015, during the after hours of the tournament, wherein Hjelte trounced Khan in a 5-0 win over him.

Background

On October 28, 2014, William Hjelte, on Twitter, made a comment about how the esports teams of Team Liquid and Team Curse made poor decisions of signing old, “washed-up” players to their teams, criticizing the teams for signing players that weren’t making waves in the tournament scene. Kashan Khan responded to the Hjelte’s tweet by noting his and fellow teammate, Juan “Hungrybox” Debiedma’s results at the fighting game tournament EVO 2014, where the former placed 9th while the latter placed 2nd. The twitter beef between the two competitors would continue, as Hjelte would tweet the next day, calling out Khan as a “has been” player. Khan responded to Hjelte, telling him to “respect your elders.” Hjelte later demanded a first to five money match between the two, with Khan placing the stakes of $100 at the upcoming Apex 2015 tournament, and the loser giving up the palette swap color of their main, as both used the default palette for the character Fox McCloud.

News] of the upcoming money match sprung up on /r/smashbros, with a post reporting the upcoming match receiving over one thousand up-votes and 475 comments.

Build-up to Apex 2015

During the build-up to the tournament, William Hjelte was hesitant about partaking in the money match; stating that it wasn’t worth the stakes, considering that he would trounce Khan in the match anyway. Hjelte would state his confidence and certainty during an interview after his third place finish at Paragon Orlando 2015 on January 18th, 2015, stating that he would 5-0 Khan without practicing for the match.

Kashan Khan would respond to Hjelte’s criticism and trash talk with a diss track, titled “Respect Your Elders,” where he calls out Leffen’s egotistical behavior and that Khan himself would defeat Hjelte easily in their upcoming money match at Apex 2015 and expose him as a fraud. The video would go on to amass 850,000+ views as of April 2017.

Melee It On Me, a competitive Melee analyst site, would release some statistics], provided by Daniel “Tafokints” Lee, about the probable outcome between the Hjelte and Khan money match. Lee would state that Hjelte would defeat Khan 5-2 in their upcoming money match, commenting that Hjelte’s experience in the Fox mirror match would carry him, while Khan could scrape in a couple games based on his veteran experience and gimps, while also hoping for the best from Khan in practicing for the match against his opponent.

The Match

On January 31st, 2015, during the after hours of the second day of Apex 2015, the salty suite would commence. After multiple grudge matches were played between top competitors of Melee, William Hjelte and Kashan Khan would go on to play their highly anticipated money match. Despite the majority of the crowd backing Khan, Hjelte would trounce Khan 5-0 in a demoralizing set, winning the $100 and exclusive rights to the default palette swap of the character between the two. After the match, when asked by Scar if he had any words to say after his defeat, Khan responded with the phrase “my b.” After the match, Joseph “Mango” Marquez would come on stage and put $1000 on the line if they met in bracket. The match itself, as of April 2017, has amassed over 492,000 views.

Developments

Community Response

After Apex 2015 ended, much of the attention was still drawn on the money match. A majority of the reception of the money match was positive, many viewers stating that it cemented Hjelte’s status as a villain in the Melee community and that it was a humbling experience for Khan, though also a huge embarrassment to his resume. Memes and parody videos soon after began cropping up, with a vast majority of parodies stemming from Melee Hell, with Khan being the subject of the jokes a majority of the time.

Various Examples

Respect Your Elders Remixes

With the popularity of the memes surrounding the money match going strong within Melee Hell, remixes of the diss track began popping up as early April 2016, with one of the earliest examples being “まったりデュード420/エルダー尊重” (translates to Chillin Dude 420 / Elder respect) made by Dj Arique on Soundcloud, a mashup of “Respect Your Elders” by Chillindude and “リサフランク420 / 現代のコンピュー” by Macintosh Plus. The parodies are structurally similar to Slam Remixes (VS Quad City DJs).

Search Interest

External References

^[1]Reddit Post Confirming Money Match

^[2]Melee It On Me Statistics Article

This meme is a series of videos involving popular things and Illuminati.

Origin

Peladophin is the origin.

About

*-(Male) is a suffix labelled to female-exclusive occupations or feminine noun.

Origin

The (Male) suffix started with a doujin manga (Make A Matchless ♂ Succubus Masochistic!!!/サキュバス♂を絶倫で虜にする!! by Gujira) where a succubus with a male genital visited a college student during the night. Because of its questionable nature, debates around website dedicated to discussing Chinese Cartoon and Comics such as le4chins, Gay-ia Online and Pinterest starts arguing whether it is proper to call him a Succubus (Since he still fits the role of seducing men) or an incubus (Since he is a boy)

Spread/Deviations

Since then, netizens has started using -(Male) as a suffix to different feminine nouns and occupations including, but not limited to: Queen (Male), Nun (Male) and even Magical Girl (Male).

Various Examples

About

Blepe, a portmanteau of “blue” and “Pepe,” is a nickname given to the character Brett from artist Matt Furie’s webcomic Boys Club after Furie illustrated a comic depicting Pepe the Frog as deceased.

Origin

On May 6th, 2017, comic book publisher by Fantagraphics released an issue of Worlds Greatest Cartoonists featuring a comic by Matt Furie in which Pepe is shown laying in a casket at his funeral. That day, several news sites reported that Furie had “killed” the character by publishing the comic, including CBR,^[4] Mary Sue^[5] and Mashable.^[6] That day, a anonymous 4chan user submitted the comic to /pol/,^[1] referring to Furie as a “fucking monster” for killing off the character. In the thread, a user posted the full comic zoomed in on the blue-colored character Brett, saying “It’s the time for Blepe.”

Spread

Shortly after, several pictures of Brett drawn in a similar style to Pepe were submitted to the thread, with many calling to turn more of Furie’s characters into memes (shown below).

On May 7th, Redditor Dank_Skeletons submitted a post declaring Pepe the Frog as “dead” and advising readers to “invest in Brett/Blepe” to /r/MemeEconomy.

Search Interest

External References

About

The Emu War refers to an unsuccessful month-long Australian initiative in 1932 to try and curb the population of emus, a long-legged, flightless bird, in the Campion district in Western Australia, by employing soldiers with guns to hunt the emu. Long a subject of mockery, The Emu War has been referenced in various memes, spiking in the mid-2010s.

Origin

Spread

Various Examples

Search Interest

External References

About

Martha Stewart is an American television personality, writer, and buisness woman known for her lifestyle brand, which encompasses a vast media empire of merchandising, television shows, books and magazines.

Online History

Trump Middle Finger Photo

On May 6th, 2017, Stewart was photographed at the Frieze Art Fair at Randall’s Island Park in New York City between a portrait of President Dolad Trump and Snoop Dogg. In the photo, she is holding a peace sign toward Snoop Dogg extending her middle finger toward a portrait of President Trump (shown below). The original Instagram post by user @newlin777 has been marked private, however, by that time, it had already received more than 2,600 likes and 120 comments.

Stewart posted a alternate photograph of between the portraits, in which she is only holding up peace signs, along with the caption “A propos this week Taping twenty more episodes with @snoopdogg for @vh1 Watch the awards Sunday night !!! We are presenting! Photo @seenbysharkey I am at @frieze the giant art fair on Randall’s island NYC.” The post recieved more than 3,900 likes.

Search Interest

External References

About

Dove’s “Real Beauty Bottles” Campaign refers to a body-positive advertising campaign by Dove soap in which they adjusted the shape of their body wash bottles to reflect various body types. The bottles became the target of mockery on Twitter as users made jokes similar to the This Is The Ideal Male Body series.

Origin

On May 8th, 2017, Fast Company^[1] reported that Dove was introducing a new line of body wash bottles that came in various different shapes in an effort to demonstrate various body types.

Spread

Following the announcement of the campaign on Twitter, users there began to make jokes at the triteness of the campaign and joked about what other body types they’d like to see represented by Dove body wash. That day, user @vrunt^[2] tweeted the bottles with various Nintendo characters superimposed onto them, gaining over 160 retweets and 500 likes in less than an hour (shown below). Dozens of other twitter jokes were made over the course of the day.

Various Examples

Search Interest

Unavailable

External References

About

#Resist or The Resistance refers to the ongoing campaign to protest the President Donald Trump administration through online activism, protests, and boycotts.

Origin

References to The Resistance and the hashtag #Resist date began immediately following President Trump’s victory in the 2016 Presidential Election. One of the first viral pieces of criticism came by way of The New Yorker’s David Remnick piece “An American Tragedy.”^[1]

Later that day, journalist and host Keith Olberman posted the first episode of “The Resistance,” a daily news commentary web series, which at the time went by the title “The Closer.” In a tweet promoting the November 9th episode entitled “The Terrorist Have Won,” he wrote “Let the resistance begin.” The post received more than 300 retweets and 620 likes.^[2]

Spread

On January 26th, the subreddit /r/esist launched, giving Redditors a place for organizing and discussing the resistance against the Trump White House.^[3]

Search Interest

External References

Fucking laser sights (or spelled as Fookin laser sights) is a quote during the intro by the character Thatcher from the multiplayer first person shooter game Rainbow Six: Siege. 2 years after the game’s release the quote became popular among YouTube for it’s video remixes with the quote.

Origin

W.I.P

Spread

W.I.P

Examples

W.I.P

About

“I Bet There Will Be Flying Cars in the Future” is an image macro series featuring a quote attributed to someone from the past who speculates that flying cars will exist in the future, followed by various humorous of photographs of modern products and inventions labeled “2017”.

Origin

On February 21st, 2017, The Dankness Facebook^[1] page posted a photoshopped picture of a Doc Martens boot combined with a Crocs foam clog captioned with a quote from someone living in the 1980s expecting that “there will be flying cars in the future” (shown below). Within three months, the post gained over 2,900 reactions, 2,400 shares and 740 comments.

Spread

On May 6th, 2017, Redditor MrSchipunov posted a photograph of a flying car along with the caption to /r/wholesomememes^[3] (shown below, left). On May 7th, the Exploding Fish Shitposting and Senseless Drivel, Inc Facebook^[2] page posted a photograph of a flying car captioned with a quote about “fidget spinner”: videos attributed to someone from 1952 (shown below, right).

Search Interest

External References