Overview

Sunny Co Clothing Marketing Campaign is a viral marketing campaign on Instagram by clothing company Sunny Co Clothing in which they said that everyone who reposted a photograph and tagged the brand would receive a free Pamela Sunny Suit, a bathing suit similar to the one Pamela Anderson wore on the television show Baywatch. This led to Instagram being flooded with pictures of the bathing suit on May 3rd, 2017.

Background

On May 2nd, 2017, Sunny Co Clothing posted the image and details of the promotion to their Instagram^[1] account. To receive the swimsuit, one must repost the image and tag the company. The post was a huge success, gaining over 339,000 likes on Instagram. The promotion was sponsored by @twazerapp,^[2] who posted about the promotion on May 3rd. On their post, they outlined the rules of the promotion, which are as follows:

1. No Exchanges/Returns, All Promo Orders Final.
2. Code Valid for 24 hr. only, No Exceptions.
3. Due to the viral volume of participants, we reserve the right to cap the promotion if deemed necessary.
4. Participants must pay Shipping & Handling
5. Due to the overwhelming volume of orders we will work as fast as we can to process + ship (approx. 3-6 weeks) but there may be delays.
6. Promo Code will only work for Participants who reposted and tagged us.
7. Promo Code: Sunny

Developments

That day, E! News^[3] reported that the rules laid out by @twazerapp were in response to the extremely high amount of participation the post received. The ordeal was also covered by Time,^[4] Bustle,^[5]CNET,^[6] and more. As of May 4th, 2017, it is unclear how Sunny Co Clothing will handle the overwhelming demand for the free bathing suit.

Social Media Reaction

Meanwhile, Twitter users responded with exhaustion at the inescapable bathing suit. Many joked about how Sunny Co Clothing were not prepared for the viral success of their promotion, while others mocked how apparently every girl at the beach in the summer of 2017 would be wearing the same bathing suit. Twitter @Karimtbe^[7] tweeted a joke that implied every girl showing up to the beach would look like a team of high school wrestlers from Diary of a Wimpy Kid, gaining over 47,000 retweets and 108,000 likes (shown below). Several questions were posted to /r/OutOfTheLoop^[8] asking about the bathing suit.

Various Examples

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About

Problems, Stress, Pain is an exploitable webcomic in which a white-colored figure is embraced by a character representing a variety of comforts after being bullied by figures labeled “Problems”, “Stress” and “Pain.”

Origin

On April 27th, artist Superelmer posted a comic in which a character is bullied by figures labeled “Problems”, “Stress” and “Pain,” who is subsequently embraced by a yellow figure named “Sleep” (shown below). Within two weeks, the post gained over 138,000 shares, 45,000 reactions and 1,800 comments.

Spread

On April 28th, 2017, Redditor Breasthoflife727 submitted a version of the comic in which the character embraces a figure labeled “suicide” to /r/dankmemes (shown below). Within one week, the post gained over 2,500 points (94% upvoted).

On May 1st, Redditor Caulifl0wer_ submitted a photoshopped version of the comic, in which the character is embraced by a web browser’s “incognito mode” after being harassed by the NSA, CIA and FBI (shown below). Within 72 hours, the post garnered upwards of 860 points on /r/dankmemes.^[4]

On May 2nd, threads asking viewers to “label the yellow guy” in the comic were submitted to 4chan’s /g/,^[5] /r9k/^[6] and /pol/^[7] boards. On May 3rd, FunnyJunk^[3] user infinitereaper posted a collection of examples taken from 4chan threads.

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About

Angry Joe Budden refers to jokes made about rapper Joe Budden getting angry at rapper Lil Yachty on Complex’s web series, “Everyday Struggle,” when Lil Yachty claimed the message of his recent album cover was “to be happy.” Budden’s grouchy response to the claim sparked jokes on Twitter depicting Budden as an angry, crotchety old man who is out of touch with modern hip hop.

Origin

On May 2nd, 2017, Complex uploaded an episode of “Everyday Struggle” in which Lil Yachty was the guest in a panel featuring DJ Academiks and Joe Budden. In the episode, Budden challenged Lil Yachty to explain the cover for his album Teenage Emotions that features him alongside a group of “outsider” teenagers (shown below).

About

Dank Memes for Edgy Teens is the first of a common phrasal template used for Facebook meme pages. While the names may vary, the common format is “X Memes for Y Teens.”

Origin

The earliest known iterations comes from the Facebook group “Dank Memes for Edgy Teens,” a Facebook meme page that parodies a memorial foundation, which launched on May 20th, 2015.^[1] The page’s about section reads, “There are teenagers in the world today that threaten suicide and don’t know the grace of a rare Pepe. Won’t you save a life today by sending a dank meme?” In two years, the page has amassed more than 1,300 likes and 1,300 followers.

External References

About

Shitpostbot5000 is a Website where Users can Upload Templates and Pictures.
Shitpostbot5000 then creates a random Image based on a random Template and a Image

Origin

Shitpostbot5000 started as a facebook site where every 30 minutes a randomly created, based on a user-submitted template and picture, picture is posted.

Spread

W.I.P

Related Memes

Not a Bot

Not a Bot is often used when the bot post a image thats "too accurate " to be just randomly created.

Various Examples

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About

Revenge of the Fifth refers to the unofficial fan holiday celebrated on May 5th, the day after Star Wars Day (May 4th). In addition to celebrating the villians of the Star Wars film series, fans use the fifth as a tongue-cheek inverse holiday to celebrate the kitschier side of Star Wars.

Origin

Much like the nickname for Star Wars Day, “May the 4th be with you,” the name “Revenge of the Fifth” is based on a rhyme, pulling from the 2005 film Star Wars: Episode III -- Revenge of the Sith because the words “fifth” and “Sith” sound alike.

Online, the earliest known usage of “Revenge of the Fifth” occured on the messageboard of the website Heroscaper. On May 5th, 2010, in the thread “Happy Star Wars Day,” in which people frequently wished each other “May the 4th be with you,” user Obsidian responded, “Does that mean that today is Revenge of the 5th!”^[1]

Spread

In 2012, Revenge of the Fifth took more of a step toward fan acceptance when Victor Medina and Eric Shirley launched RevengeOfThe5th.net.^[2] Based on a joke Medina’s nephew told him, the site’s creator insists that the holiday is meant to be a “tongue-in-cheek companion to Star Wars Day,”^[3] celebrating the frequently-mocked or dismissed pieces of Star Wars mythology, such as the Star Wars Holiday Special and the Ewok Adventure films (shown below).

Talking to Inverse, Medina said, “We thought the whole idea for ‘Revenge of the Fifth’ would cover the flipside of the Star Wars universe, with all the really goofy, funny stuff…Everything that’s not necessarily canon or part of the original trilogy, but celebrates the fandom on the fringes of it.”

Since the holiday shares the same day as Cinco de Mayo, many of the jokes and memes that involve Revenge of the Sith, also feature references to Cinco de Mayo.^[4]

On May 5th, 2015, Redditor dbgt616 posted a picture of Cinco de Mayo-inspired Darth Vader t-shirt {shown below) in the thread “The perfect shirt for both Cinco De Mayo and Revenge of the Fifth.”^[6] The post received more than 4,400 points (87% upvoted) and 100 comments.

There has been some debate regarding the correct date for the anti-Star Wars Holiday, arguing that the 6th would be a better day because “sith” and “sixth” are a closer rhyme. On May 7th, 2014, Redditor SchlitzTheCat asked the /r/StarWars subreddit “Wouldn’t ‘revenge of the 6th’ make a little more sense (20% to be exact). I mean sixth is a more similar to Sith than fifth is, isn’t it?”^[7] The post received more than 100 points (81% upvoted) and 30 comments.

Various Examples

Search Interest

Not available.

External References

About

Gashi-gashi’s Starbucks-chan, also known as Stb-chan, is an anime-inspired cartoon-styled character based on the Starbuck’s green siren logo. It is also inspired by the controversy of Starbuck’s temporary revival of it’s original logo during 2006 and 2008.

Origin

In March, 10th, 2017, Twitter user @uejini, a.k.a Gashi-gashi, posted an anime-like illustration depicting the Starbucks Siren in a Navasana pose along with the caption, “i-I love Starbucks coffee”. The post accumulated 49 comments, 1.2k shares and 4.7k likes over the past months.

“NSFW”:

Spread

Various Examples

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About

Donald Trump’s Frog Chin is a photoshop meme in which photographs of the 45th President of the United States “Donald Trump”: are digitally alter to make his mouth and chin look like a green-colored frog.

Origin

On May 1st, 2017, artist Mike Mitchell tweeted several photographs of Trump with a green frog painted over his mouth and chin (shown below). Within one week, the original tweet gained over 31,600 likes and 14,300 retweets.

Spread

That day, Mitchell posted two additional photoshops, which garnered more than 1,100 and 580 likes respectively (shown below).^[2][3]

On May 2nd, 2017, Twitter user @natemorebikes^[5] posted a photoshop of Trump smiling with a frog painted around his mouth (shown below, left). Meanwhile, Twitter user @ryancecil^[9] posted a similar photoshop of Trump speaking into a microphone (shown below, right).

Also on May 2nd, Twitter user @Bezizyanov tweeted an animated GIF of Trump speaking with a frog on his mouth (shown below).

On May 5th, Redditor memeuser45 submitted a screenshot of one of Mitchell’s frog chin tweets to /r/MemeEconomy,^[4] where it received upwards of 2,800 votes (88% upvoted) and 40 comments within nine hours.

In the coming days, several news sites published articles about the photoshop meme, including Bored Panda,^[6] Mashable^[7] and The Daily Dot.^[8]

Various Examples

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About

Wuss Poppin Jimbo refers to deep friedphotoshops of the character Hugh Neutron from The Adventures of Jimmy Neutron: Boy Genius captioned with an AAVE variation on his catchphrase from the show, “What’s up, Jimbo?” Other variations have appeared with different Nickelodeon characters.

Precursor

Prior the first “Wuss Poppin Jimbo” edit, several deep fried memes using Nickelodeon characters saying “wuss poppin b” or some variant thereof had surfaced on Weird Facebook and Instagram.

Origin

Spread

Various Examples

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About

“Steamed Hams” is a memorable line spoken by Principal Skinner on the animated sitcom The Simpsons. The line has been a popular reference point for fans, who have re-contextualized the line making it the frequent subject of shitposting on Facebook and YouTube.

Origin

“Steamed Hams” comes from a scene in the popular Simpsons episode "22 Short Films About Springfield, which first aired on April 14th, 1996.^[1] In the episode, which is an anthology of 22 short scenes about several of the citizens of Springfield, the characters of Principal Skinner has Super Internet over for dinner in a play on the “dinner with the boss” sitcom trope (shown below).^[2] The dinner, as per the trope, does not go according to plan, as Skinner burns dinner, leading him to cover the truth about dinner in an elaborate and increasingly unbelievable series of lies. After burning dinner, and telling Chalmers that he’s making “steamed clams” for dinner, Skinner attempts to convince Chalmers that what he had prepared “steamed hams” for dinner, an expression, he says is native of Albany, New York.^[3]

Principal Skinner: Superintendent, I hope you’re ready for mouth-watering hamburgers.
Superintendant Chalmers: I thought we were having steamed clams.
Principal Skinner: Oh, no, I said, “steamed hams.” That’s what I call hamburgers.
Superintendant Chalmers: You call hamburgers steamed hams.
Principal Skinner: Yes, it’s a regional dialect.
Superintendant Chalmers: Uh-huh. What region?
Principal Skinner: Uh, upstate New York.
Superintendant Chalmers: Really. Well, I’m from Utica and I never heard anyone use the phrase, “steamed hams.”
Principal Skinner: Oh, not in Utica, no; it’s an Albany expression.
Superintendant Chalmers: I see.

While the line has been quoted by fans since the episode aired, one of the earliest examples of it being used online comes from a November 15th, 2007 Urban Dictionary post by user Delaware Mike,^[4] who defines “Steamed Hams” as:

Hamburgers. An Albany, New York expression, its not to be confused with steamed clams.

Spread

On November 8th, 2009, the Facebook group Steamed Hams launched. As of May 2017, the group has amassed more than 7,700 likes and 7,600 followers, despite being mostly defunct.^[5]
h2. Search Interest

External References

About

Respect Women is an image macro series featuring pictures of various ironically captioned with jokes about how the image represents their “respect” for women.

Origin

Spread

On April 25th, 2017, the @RespectfulMemes^[1] Twitter feed posted a picture of professional wrestler Steve Austin (a.k.a. “Stone Cold”) drinking several beers at once labeled “respect women juice” (shown below).

On May 3th, 2017, Redditor Low_Rezz submitted a picture of a soldier tossing a hand grenade labeled “respect women” to /r/MemeEconomy^[3] (shown below).

Search Interest

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About

Perfection refers to an exploitableimage macro in which the character Erik Magnus Lehnsherr (Michael Fassbender), aka Magneto, in X-Men: First Class asks to be shown “the real X.” He asks twice, and upon seeing what he is looking for, he says, “Perfection.” What he is looking for is generally the punchline of the joke.

Origin

The scene comes from 2011’s X Men: First Class. Raven Darkhölme (Jennifer Lawrence), aka Mystique, a mutant with shapeshifting powers, attempts to seduce Erik by showing herself to him as a beautiful blonde woman (Rebecca Romijn). Erik responds by saying “I prefer the real Raven.” Raven then shifts into the human form she usually presents to others. Erik presses, “I said the real Raven.” Raven then turns into her natural blue form, to which Erik replies “Perfection.”

On October 14th of that year, user jstupack uploaded the first variation of the exploitable to /r/funny.^[1] In the post, Raven turns into actress Raven Symone before Erik says, “Perfection.” The post gained 645 points (shown below).

Spread

In the following years, the format would prove a durable template for various jokes. After various plays on the word “Raven,” the joke expanded to include various other “real” objects. For example, on May 13th, 2015, FunnyJunk user gwlk^[2] uploaded a variation with Pepe the Frog that gained 1,111 points on the site (shown below).

The format grew popular again in 2017 when it was adopted by the Star Wars fandom on Reddit as a means to compare various iterations of the franchise’s characters. On April 16th, user TehFlygon^[3] posted a question to /r/OutOfTheLoop^[3] asking about the origin of the template.

Various Examples

Search Interest

External References

^[1]Reddit – /r/funny

^[2]FunnyJunk – The Rarest Pepe

^[3]Reddit – What is the “I prefer the real _____” meme from?

About

What u see vs. what she see is an image macro meme that allows people to joke about the perspective of someone receiving oral sex and someone receiving oral sex. In general, the meme contains a picture of a woman engaging in female-to-male oral sex and a picture of a visibly less attractive male staring downward towards her.

Origin

One of the earliest versions of “What you see” occurred on November 11th, 2015. Twitter user @BiiankCaroliina^[3] posted two images (shown below), the first, of a man and woman kissing, and the second of the same woman kissing a stack of money.

However,

Precursor

On May 24th, 2012, Buzzfeed^[1] published a listicle juxtaposing what pet’s see vs. what their masters see, which, as of May 2017, has received more than 18,000 views. The article was based on a picture by Redditor down_vote_magnet^[2] the subreddit /r/FruitUnion entitled “How My Cat Sees Things…” Before being archived, the post received more than 2,100 points (84% upvoted) and 420 comments.

Search Interest

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About

Hot Topic Employee refers to a series of jokes on Twitter mocking employees of the teen retail store Hot Topic as being overly edgy, emo and cringeworthy.

Origin

On May 2nd, Twitter user @holyfag posted a dialogue scenario of himself going into Hot Topic asking if he could find an object sized medium. In the joke, the Hot Topic employee replies with a video posted by Harper’s Bazaar^[1] titled “100 Seconds With Bella Thorne” in which she outlines her weirded quirks (shown below). The tweet gained over 40,000 retweets and 111,000 likes.

me: do you have this in medium ?

hot topic employee: pic.twitter.com/fEihDLnK6n

— bradlee (@holyfag) May 2, 2017

Spread

Following the success of @holyfag’s tweet, several other Twitter users responded with various videos and images defining the essence of a Hot Topic employee, including Jughead’s “I’m Weird” Speech. On May 5th, user @faithwithanf posted a popular variation with featured a guy dancing to a Pokemon themed remix, gaining over 1,000 retweets and 1,600 likes.

Various Examples

Search Interest

Unavailable

External References

About

You’ll Never See It Coming refers to a series of YouTube videos that use a song from the video game Persona 5 to emphasize a surprise ending. Some of the videos contain “Persona 5 Battle Menu Parodies":/memes/persona-5-battle-menu-parodies.

Origin

On April 4th, 2017, the video game Persona 5 was released for Playstation 4. The game’s soundtrack includes the song “Last Surprise” by Lyn, which acts as the game normal battle theme.^[1]

Search Interest

External References

The DinoCoat Advice meme originated from the youtube picture of a youtube named DinoCoat The Gaming Tyrannosaur. The head is surrounded by green and purple stripes, which is also surrounded by a multicolored background with dots. This started in May of 2017. There is a caption above and below DinoCoat’s face. The caption can be anything, but the bottom line is often unexpected and ends with three periods…

About

Fresh Pizza Girl Meets Raven Girl refers to the combination of two popular pictures that originated on Twitter, one of a sleeping woman on the subway as her pizza slides out of the box and on to the ground, while the other is of a woman in full goth attire holding a raven on the train. The outcome of these two pictures was a popular illustration shared heavily on Twitter and Tumblr.

Origin

Fresh Pizza Girl

On the morning of April 29th, 2017, Twitter user @JamesAALongman^[1] tweeted a photo of a woman sleeping on the London subway losing grip of a pizza that is dropping on to the floor. They captioned the picture: “Big night (it’s 8am).” The tweet (shown below) received more that 19,400 retweets and 52,200 likes in the first 72 hours.

Raven Girl

On April 29th, Twitter user @maxsparerber^[4] uploaded a photograph of a woman on the Moscow subway with a large raven on her lap under the caption “Sure, you’re goth, but are you dejectedly riding the subway with your raven goth?” The tweet, shown below, received more than 112,300 retweets and 263,400 likes within 72 hours. That day, Twitter published a moment on the picture.^[8]

Spread

On April 30th, Mashable^[2] wrote an article about Fresh Pizza Girl. The article “Would You Eat This Pizza” highlighted some of the most popular jokes about the photograph, such as this photoshop by Twitter user @SummerRay,^[3] shown below.

As both pictures appeared online within the same day, they exploded in popularity. One Twitter user, @masonhastie,^[5] wrote, “I want to introduce pizza subway woman to raven subway goth.” Illustrator Nina Matsumoto (@spacecoyote),^[6] illustrated their meeting, garnering more than 50,000 retweets and 111,000 likes on Twitter and 9,800 notes on Tumblr^[9] in 24 hours.

The illustration became very popular over the next day. Twitter published a moment documenting the popularity of the pictures.^[7]

Search Interest

External References

work in progress

About

“I CALLED (X)! OMG HE ACTUALLYANSWERED” refers to a series of videos where individuals call somebody, often fictional characters. The videos have often been parodied due their clickbait titles.

Origin
A YouTuber named Durv made a video. It went popular then.
h2. Spread
More YouTubers started making these.

About

What’s Your type? is an exploitable comic illustrating a girl asking someone what’s their type with that person having thoughts about characters to answer, but says they don’t have one to keep it a secret. The middle part of the comic usually has different characters which represents the person’s “type”.

Origin

The original comic was created by Tumblr artist K009^[1] and first submitted to their Tumblr account in July 6, 2014^[2], with the original comic having an assortment of people to answer with.

Spread

W.I.P.

Various Examples

External References

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