About
Ice Bucket Challenge refers to a challenge in which someone pours a bucket of ice water over their head and challenges someone else to perform the challenge in the same style as sellotape selfie and neknominate. If a tagged person does not complete the challenge they must donate to charity, normally one dedicated to ALS.
Origin
On June 22nd, 2014, Jeremy McGrath, a motocross competitor[10] posted an Instagram[11] video of himself pouring ice water over his head, in which he challenged fellow athletes Rickie Fowler and Jimmie Johnson, as well as rapper Vanilla Ice to complete the challenge or pay $100 to charity. As of August 2014, the video has gained over 2,000 likes.
Spread
On July 14th, 2014, Matt Lauer completed the Ice Bucket Challenge on The Today Show tagging Martha Stewart to complete it next.
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On July 25th, the Facebook group[1] Quinn for the Win, a charity for ALS founded by Pat Quinn, a sufferer of the disease, posted the rules for a challenge called the Ice Bucket Challenge explaining:
“You take the challenge [dumping a bucket of ice water over your head] then nominate others to do the same within 24 hours!! If they fail the challenge they must donate $100 to www.quinn4thewin.com !
Pat then challenged fellow ASL sufferer Pete Frates[2] to complete the Ice Bucket Challenge. Frates position as a former Boston College baseball player encouraged the Boston community to join in. On July 31st, 2014, Frates[3] posted a video on his Facebook page nominating 11 people, including The Howard Stern Show. As of August 2014, the video has gained over 500 likes.
On July 30th, The Rachel Maddow Show accepted the challenge and uploaded it to their YouTube channel[5]. Within a week, the video has gained over 40,000 views.
On August 6th, ESPN[6] posted a collection of ice bucket challenge videos posted by Boston and college athletes.
On August 7th, Elle[2] published an article titled “This Is Why the Ice Bucket Challenge Is Actually a Big Deal” which explained the challenge and featured a video of Elle staff members completing the challenge before challenging:
“Esquire.com, HarpersBazaar.com, ELLE cover girls Kristen Wiig and Anna Kendrick, man-hunk Ryan Gosling, Vin Diesel, and Rob Kardashian”
The challenge was covered the same day by many sites including Yahoo[7], Boston[8] and Business Insider.[9]
Notable Examples
Search Interest
External Links
[1]Facebook – Quinn for the Win
[2]Elle – This Is Why the Ice Bucket Challenge Is Actually a Big Deal
[3]Facebook – Pete Frates
[4]Mashable – Why Is Everyone in Your Facebook Feed Dousing Themselves in Ice Water?
[5]YouTube – The Rachel Maddow Show
[6]ESPN– ‘Ice Bucket Challenge’ goes viral
[7]Yahoo – Soaked for charity: Ice bucket challenges get cool
[8]Boston – Mayor Marty Walsh Accepts Ice Bucket Challenge
[9]Business Insider – Why Your Facebook Friends Are Pouring Buckets Of Ice Water Over Their Heads
[10]Back9network – Ice Bucket Challenge Continues with Pro Golfers
[11]Instagram – jeremymcgrath2
[12]Today Show – Matt Lauer will take the ‘ice bucket challenge’ Tuesday on TODAY