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Overview

Nothing is more X than Y, except Z is a spanish-language bait-and-switch joke based on image macros. The joke consists of usually romantic or philosophical phrases uttered by individuals like “there is nothing stronger than love”, followed by a satirical response of something that could be stronger than love.

Origin

The origin and spread of this meme seems to have originated on social networks. Given that there is no consesus as to what template to create aside from the wording, it is difficult to pinpoint its exact creation. However, the first use of this joke was from the movie “Hangover”, where in a scene, the character Sid Garner (played by Jeffery Tambor) tells Doug Billings (played by Justin Bartha) that “what happens in Vegas stays in Vegas… Except for Herpes”.

Spread

The first known image macro that appeared was one depicting a couple on a beach with a sunset on the background with the phrase “there is nothing stronger than love”, followed by the response of “except an Apache helicopter. An Apache helicopter has machineguns and rocket-launchers”.

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Shortly thereafter another one appeared with the phrase “there is nothing prettier than your smile” followed by “except Squidward. Squidward is beautiful”.

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The image macros are usually found in social networks like Twitter and Facebook.

About

MrPimpGoodGame is the Instagram handle of Benny Winfield Jr., who is best known for only posting selfies.

Online History

Benny Winfield Jr. of Houston, Texas initially launched the Instagram account “pimpgoodgame”^[2] in early 2013. By July, he deleted it due to “too many friend requests”^[4] after Ozone magazine editor Julia Beverly posted a screenshot of his account^[5], temporarily switching over to Twitter.^[3] He launched a second account, MrPimpGoodGame^[1], on July 22nd, 2013, with a single, uncaptioned portrait of himself. Within two months, the photo gained more than 460 likes and dozens of comments. He posted two other selfies later that day. As of September 2013, he has posted 104 images and gained more than 28,4000 followers.

News Media Coverage

On September 3rd, 2013, Buzzfeed^[6] called MrPimpGoodGame “the best Instagram account you’ve ever seen,” noting the variety in backgrounds for his selfies. That day, Winfield’s account was also discussed on BroBible^[7] and message boards The Coli^[8] and The B9.^[9] That evening, Slacktory writer Nick Douglas posted a screenshot of the account page to his Tumblr^[10], where it gained more than 19,000 notes in less than 48 hours. On September 4th, Buzzfeed^[11] shared an interview with Winfield about his Instagram success, attributing his success to his smile and a boost from Beverly. He also noted that he gained 12,000 followers since the original Buzzfeed story broke. The same day, MrPimpGoodGame was featured on Gawker^[12], E! Online^[13], The Daily Dot^[14], Metro US^[15] and MSN Now^[16], followed by a feature on Laughing Squid^[17] on September 5th.

Notable Examples

Search Interest

[Not Currently Available]

External References

This event is currently being Researched by me, so I’d like some help! – Marty McFly***

About

“Obscure Media” is a term used to describe various media on youtube, usually from before the year 2000, that seems to be rather “obscure, or weird.” An example of obscure media would be independent films, shorts, and everything from news broadcasts to drug P.S.A’s.

Origin

The use of the term ‘Obscure Media’ dates back to 2010, when the OM was created. This subreddit focused on sharing the weird film and TV events, not to mention home videos from long ago. As of 2013, the subreddit had over 13,000 subscribers.

Examples

Some examples of what makes Obscure Media so Obscure would be the infamous of 1987, which featured a signal break-in of a man wearing a Max Headroom mask, and poking fun at politicians and the TV Station he hacked.

Search Insight

Notable Videos

About

Internet Grawlix is a posting style used to display anger or annoyance in text-based posts and comments on the internet based on grawlix, a combination of symbols and drawings used in comic books to represent an obscenity or swearword. These text posts commonly make use of the home row for the left hand on a keyboard, which are the letters “asdf”.

Origin

Although the first usage of grawlix-styled text posts is impossible to trace back, the reason of the common letters can be explained. The most common keyboard style used by modern day technology follows the QWERTY-style^[3] key layout (shown below, left). On QWERTY keyboards, the home row consist of the letters “asdf” and “jkl;” for the left and right hand (shown below, right). With standard browsing, people commonly use their right hand for the mouse. Because of this, quick replies typed in the style of grawlix commonly make use of only the left hand to prioritize browsing and replying speed.

Grawlix

Grawlix^[1] is a text style making use of a combination of symbols and violence-related images, most commonly used in comics to indicate anger or swear words. The term was first coined by American comic artist Mort Walker in 1964 in a satirical article written by Walker called “Let’s Get Down to Grawlixes” for the National Cartoonists Society.^[2]

Spread

[Researching]

Variations

Although most grawlix-styled text posts are based on just using “asdf”, certain combinations have gained a more common usage within internet communities, such as asfasdf, fghds and fghfgsdfs. Other styles are based on other differences, such as qsdf and similar variations being caused by an AZERTY^[4] keyboard, and lkjh and similar variations being caused by people using their right hand.

Search Interest

External References

[W.I.P. Help would be greatly appreciated.]

About

Mighty No. 9 is an upcoming 2.5D action-platform video game currently in development by Comcept^[1] and directed by producer Keiji Inafune, best known for working on titles such as Onimusha, Dead Rising and the Mega Man series. It is being funded on Kickstarter and it’s set to be released in 2015.

Background

Mighty No. 9 was announced in a conference at the 2013 Penny Arcade Expo by Inafune and his team. The creation of the game relies on the online crowdfunding website, Kickstarter. Mighty No. 9 is intended to closely resemble the aforementioned Mega Man, another Inafune creation, in both gameplay and character design. This is due to Capcoms, the company that owns the rights to Mega Man, poor treatment of the franchise in recent years and Inafune wanting to give the fans a new Mega Man title, if all but in the name. Its Kickstarter campaign^[2] launched on August 31, 2013. Barely two days later, on September 2nd 2013, the minimum goal of 900,000$ has successfully been funded, while its four strech goals had been reached within the first week. The game is set to be released on Spring 2015.

The Plot

The plot of the game is set in the future, where the creation of highly advanced robots has become possible. The most advanced and powerful of those are a set of nine robots called the Mighty Numbers. But a computer virus of unknown origins attacks machines around the world, including the Numbers, infecting them and making them go evil. The player assumes control of Beck, the titular Mighty No. 9, and the only unaffected one out of the line, now must destroy his rogue “siblings” and discover the evil mastermind behind the crisis.

Reception

In the short time since Inafune revealed it at PAX 2013, Mighty No. 9 Kickstarter was covered by many video game sites, such as Polygon^[7][8], Blistered Thumbs^[5][6] and GameSpot^[9][10]. Several prominent Youtubers, such as Angry Joe^[12], Gaijin Goombah^[13] and Happy Console Gamer^[14], have also expressed their support for the game.




The game received an amazing amount of positive reaction from gamers^[4], especially Mega Man fans. Many of them freely admits to consider Beck as a spiritual successor to the Blue Bomber, even dubbing him the “New Bomber”. There’s also a growing amount of fan art on deviantart^[3] and pixiv^[11].

Search Interest

External References

“The Fox” is a song by Norweigan comedy music duo Ylvis. The song and its accompanying music video gained Internet popularity following its release in September 2013 due to its absurd lyrics describing the titular animal. The video has attained over 8.5 million views on YouTube in less than a week following its upload.

Origin

Ylvis is a comedy duo from Bergen, Norway consisting of brothers Bård Ylvisåker (born 1972) and Vegard Ylvisåker (born 1979).^[1] Active since 2000, Ylvis are primarily known in their home country for their improvisational comedy and television programs on the TV Norge network.^[1]“The Fox” was written and recorded by the duo for their TV series I kveld med YLVIS,^[2] and was produced by renowned Norwegian production duo StarGate.^[3] The music video for the song was directed by Ole Martin Hafsmo^[4] and uploaded to YouTube by TV Norge on September 3, 2013.^[5] Its simplistic lyrics describe the sounds various animals make, while the chorus consists almost entirely of random onomatopoeic sounds describing what a fox would sound like.^[6]

Spread

Following its upload in September 2013, the video became a viral hit due to its humorous lyrical and visual content. In just three days following its release, it was viewed over 2 million times on YouTube.^[7] Several media outlets jokingly referred to the video as the “song of the summer” and drew comparisons to PSY’s “Gangnam Style”.^[8][9] In Norway, “The Fox” quickly shot to number one on the iTunes Top 100 download chart.^[10] Interviewed by Billboard about the video’s sudden popularity, Bård Ylvisåker of Ylvis responded:^[11]

Q: So I guess this has been an insane 24 hours? Did you expect this to happen or did you think it would just go around Norway?
A: Very much so. No we didn’t even think of it. It was for our talk show, starting this Tuesday. It was released to get some attention in Norway. Beyond that we hadn’t even thought about it, it’s really crazy.

Q: Do you have any idea how it happened?
A: None. What surprised me the most is that even the very earliest comments on YouTube were “This one is going to go viral,” “This is the new Gangam Style.” Everything was about it going viral. Normally, you know we get some hits and we get some comments, but they’re all about the actual contents of the songs. But this was mostly about the phenomenon, which was really strange, even when it was only at 100,000 views.

External References

“Jimbles Notronbo” is an internet parody of Nickelodeon’s child television programme “Jimmy Neutron:Boy Genius”.The center of the meme,where it originated is Facebook.
The site admins usually put images from the TV show,or either found on the internet.They also like to reply to comments of users they find witty.
There are a lot of various,but unpopular,cultures the Fb page originated such as worshiping eggs and making user’s names sound very different from what they are;Example: Sarah Conn > sandal coppledong
His YouTube videos are also meant to be non-sensical and sarcastic as well as the comment section.Once when a girl posted a video called “Why helo it is i” (with “jimbles notronbo” in the decription),he made a video called “NOTJIMBLES” which made his fans bash “NOTJIMBLESNOTJIMBLESNOT…” all over the girl’s (moondog1997) account,and videos.
His fans call themselves “Jimbros”.
Since 9/9/2013 the Facebook page has accumulated 38,000 likes,and YouTube page has got 2,500 subscribers.

About

Gibberish is one of the generic term to talk or text. Gibberish speech or text generally doesn’t mean anything, at least has less mean or hard to understand. It may also has a usage to imitate a language or accent.

Origin

The oldest known of the term is around the 16th century^[1]. The term probably derived from Irish word “gab” or “gob”, but the origin of the “Gibber” word is still unknown.

need an expert

Related Consepts

Abloo Bloo Bloo

“Abloo Bloo Bloo” is the term that is often used to interrupt, troll or being sarcasting towards to emotional threads, discussions or arguments similar as baww

need an expert

Precursor

The earliest usage of the term comes from the achewood webcomic series in 16 March 2004^[2].

In the comic “A Bloo Bloo” is determined as “a blubbering with both performing sob and talk at the same time” by one of the main character Lyle^[3] who loves to prank his friends.

Spread

Tumblr user prionace posted a slightly NSFW comic about the relationship between the avenger characters and it reached 805 notes afterwards^[4].

While comic become viral in tumblr blogs, last frame from the comic illustrated by the other tumblr users. Meanwhile the term is used by the other bloggers to express their emotions or being sarcastic about it^[5].

Shizzle

Shizzle (or fo-shizzle) is mostly described as a weird accent comes from Snoop Dogg or a rapper slang term means “shit” or “sure”^[6].

Gizoogle

wip

fgsfds

fgsfds is one of the meanless 4chan phrase used in weird or nonsense situations. Click for more information

Wololo

Wololo is the sound made by the Priest in the 1997 game Age of Empires. It is used as an interruptor, causing the color of something to change colors between red and blue. Click for more information

References

About

Jay-Z Diving is a photoshop meme featuring an exploitable cutout of American rapper Jay-Z awkwardly jumping into the ocean from a luxury rental boat off the coast in Stromboli, Italy. Since the publication of the paparazzi photographs in early September 2013, it has been superimposed into many other celebrity photographs for comedic effect.

Origin

On September 5th, 2013, The Daily Mail^[1] published an article with paparazzi photographs of the celebrity couple Jay-Z and Beyonce Knowles vacationing in Stromboli, Italy on Knowles’ 32nd birthday, which included an image of Jay-Z awkwardly diving off a luxury boat into the ocean (shown below).

The same day, Twitter user ReedoBrown tweeted a photoshopped image of rapper Lil’ Wayne falling off a skateboard with Jay-Z diving behind him. In the first four days, the tweet gained over 180 retweets and 45 favorites.

JAY-Z TRY TO CATCHWEEZYpic.twitter.com/PmGcOJfvem

— ReedoBrown (@reedobrown) September 5, 2013

Spread

Also on September 5th, Twitter user AwkwardZombie shared another photoshopped instance of Jay-Z chasing after the American pro tennis player Serena Williams.

Jay Z be looking at Serena like pic.twitter.com/UX0hFvmGak

— 12 September (@AwkwardZimbo) September 5, 2013

On the following day, Redditor Keeks_marone submitted an Imgur gallery of notable Jay-Z diving photoshopped pictures (shown below) to the /r/HipHopImages^[7] subreddit, accumulating more than 290 up votes and 10 comments in the next 72 hours. In the coming days, various slideshows and compilations highlighting notable examples from the series were posted on several pop culture news sites, including UpRoxx,^[3] Complex,^[4]MTV,^[5] Vibe^[6] and Rap Genius,^[9] with many of the articles mislabeling the original photograph as Jay-Z “diving into a pool.”

Notable Examples

Search Interest

External References

Dat (blank) doe is a catchphrase that can be translated to formal English as “that (blank) though.” It is used to emphasize that something is particularly awesome and is often capitalized. For example, DATBACKFLIPDOE (http://seenive.com/v/987825434643623936), DATFREEZEDOE (http://www.youtube.com/watch?v=0t_TZC0BIeA), or commonly DATASSDOE (http://www.youtube.com/watch?v=m_9rCQnfFJ4).

As the definition of “doe” in formal English is a female deer, some have used this double entendre to comedic effect (http://weknowvines.com/dat-ass-doe-vine/).

As can be seen here, the trend started in 2013 and is currently rising:

About

How To Make a Cute Dress Out of Shorts is a photo fad in which the participant takes a photo of oneself wearing a pair of gym shorts as a one-sleeved dress. The fad is reminiscent of How To Wear a Men’s Shirt, as many of the participants are males co-opting a female style of dress.

Origin

On September 6th, 2013, Tumblr user chronicallylate^[1] posted a photo set titled “How To Make a Cute Dress Out of Shorts,” which demonstrates how to turn a pair of gym shorts into a women’s dress in a three-step process. The post was subsequently featured on Tumblr’s staff-curated LOL tag, receiving more than 343,000 notes within the first 72 hours.

Spread

As Chronicallylate’s photo set began making rounds on Tumblr, several male bloggers like glitterweave^[2] and silversora^[3] chimed in with their own selfies in gym shorts dress. On September 8th, several photographs of men wearing gym shorts dresses were compiled into an Imgur album and shared on /r/Funny,^[5] though it was met by lukewarm responses and mostly negative comments. Three hours later, Redditor Jooord reposted the same compilation to /r/Funny,^[4] where it instantly racked up 43,674 upvotes, 2,425 points overall and 1,928 comments in less than 24 hours. Soon, both male and female Redditors began trying out the look for themselves in the comments.

Also on the 8th, humor blog Tastefully Offensive^[6] reposted the images from chronicallylate’s original Tumblr post, gaining more than 11,000 notes within 17 hours. On September 9th, The Daily Dot^[7], Buzzfeed^[8] and Gawker^[9] shared collections of these gym shorts dresses photos from both Reddit and Tumblr.

Notable Examples

Search Interest

[Not Currently Available]

External References

Note: This article is a work in progress. Please contact the editors or request editorship if you have any reliant information.
____________________________________________________________________

About

Perhaps started by spammers, many websites contain customer reviews that are falsified in a Trolling or parody manner. These false reviews are often hyperbolic at best and usually meant to inspire humor rather than backing the actual usefulness of the product they are critiquing.

Spread

These reviews have been noted on sites such as Amazon,^[1] iMBD, Craigslist,^[2] as well as many others. Though there is no exact origin of this meme, it is thought to have propagated in a manner such as Infomercial Fails where a few positive reviews about a mediocre product soon evolve into paragraph long reviews about how a product “saved someone’s life.”

Below are several already documented phony reviews.

Banana Slicer Reviews

Banana Slicer is a product that

Three Wolf Moon Shirts

Three Wolf Moon

Bic “For Her” Pens

Bic For Her Pens

My Little Pony: The Princess Promenade

The My Little Pony: Princess Promenade

Sources

^[1]Funniest Reviews – Amazon

^[2]Best of CL – Craigslist

(work in progress)

About

The Frogman is the nickname of comedian Benjamin Grelle, who has been blogging on the Tumblr platform since 2009.

Online History

Grelle started his Tumblr, thefrogman.me^[1], on April 19th, 2009. His first post^[2] contained a LOLcat of a tuxedo cat with a sleeping dog in the background. The caption references the classic board game Clue, stating that the dog was murdered by Professor Plum in the hall with the candlestick.

In 2010, Grelle’s posts began to appear outside of his personal blog, appearing on Cybergata^[3] and Rampaged Reality.^[4] On October 26th of that year, he launched a Facebook fan page^[5] for the site, which has since accrued more than 7,500 likes.

Dispute with Imgur

Search Interest

External References

About

“Houtou Yeah!” (Japanese: ほうとうイエー!), not "Touhou Yeah!", is a catch phrase coined in a Japanese TV program aired in November, 2005. The scene uttering this phrase is well-known as one of the most funny TV fails on the Japanese web, and also has been a popular theme for parody illustrations of lauding something ridiculously since late 2011.

Origin

This phrase “Houtou Yeah!” was uttered by Maiko Saito (斉藤舞子)^[1], a female TV announcer belonging to Fuji Television, in a weekend morning show “Haretara Iine!” (晴れたらイイねッ!, lit. It’ll be a beautiful day)^[2] originally aired on November 27th, 2005.

According to the official digest archive for this episode^[3], participants including her went to foot of Mt. Fuji to report Houtou (ほうとう)^[4], a popular regional dish in Yamanashi prefecture. While the traveling, they visited a small stand in Heartland Asagiri guest ranch, and had soft creams where the master told them “Our soft cream is so delicious, you can’t help but shouting”. Just after eating it, she got so excited to deliciousness of the soft cream and suddenly ran out to road while shouting the remark “Houtou Yeah!” even though it wasn’t Houtou-flavour. Then, she fell down flat on a halfway and dropped her soft cream like a child.

Translation:

Man: I’ve never tasted anything like this before.
Saito: It’s Delicious! Houtou Yeah!

(Narrator: Saito broke out in a run by the too delicious soft cream! But…)

Spread

Her eccentric but cute fail had been already mentioned with screenshots in a viewer’s blog post in the same day.^[5] But it finally became to get an attention when the 8-panel image made from this scene began circulating on the web circa late 2007 (shown below). Another image was posted to an image uploader on September 24th, 2007.^[6] Besides, the source footage uploaded to YouTube on June 2008 (shown above) also helped its spreading.

Moreover, the popularity of the fail picture led to a series of parody illustrations started on the Japanese illustrators community pixiv in the autumn of 2011. Many pixiv users have continued creating illustrations of their favorite characters ridiculously lauding something, mainly food, like the 8-pane picture which includes time display, weather navigation and program’s descriptions in the manner of Japanese ordinary morning shows. These elements are also subjects for parody in this series.

As of September 2013, there are more than 400 illustrations related to this series on pixiv^[7], and a few of them are also posted to Nico Nico Seiga.^[8]

Notable Examples

Search Interest

Google trends shows the word became to have spikes after pixiv’s fad started in the autumn of 2011.

External References

About

Sriracha is a hot sauce made of chili peppers, vinegar, garlic, sugar and salt that is often associated in the United States with a brand produced by the company Huy Fong Foods. On the web, the condiment is highly regarded and celebrated for its deliciousness, in similar vein to other food porn items like Nutella and bacon.

History

The sauce is named after the city Si Racha in Thailand where it is rumored to have been first created for seafood dishes. In 1980, the company Huy Fong Foods was founded in Los Angeles, California and began selling a version of the sauce developed by founder David Tran.^[3] In 1987, the business expanded to a factory in Rosemead, California to meet increased demand for the product.

According to Business Week,^[8] sriracha began increasing in popularity over the course of the next decade after it was carried on counters of major restaurants, including the Momofuku Noodle Bar in New York and the chain restaurants P.F. Chang’s and Gordon Biersch. On November 19th, 2009, Bon Appétit^[10] magazine named sriracha sauce the “Ingredient of the Year” for 2010. On January 18th, 2011, The Sriracha Cookbook^[14] was released, containing 50 recipes utilizing the hot sauce. In February of 2013, the snack food company Lay’s released the potato chip flavors “chicken & waffles,” “cheesy garlic bread” and “sriracha” for customers to vote on becoming a new product.^[17] On April 12th, the LA Times^[9] published an article about Huy Fong Foods, reporting that the company sells more than $60 million worth of the hot sauce every year despite spending no money on advertising.

Online Presence

On May 12th, 2006, the first Urban Dictionary^[11] entry for “sriracha” was submitted by user Downtown Brown, defining it as “the finest hot sauce in the world.” On September 13th, 2008, the “Sriracha Rooster Sauce” Facebook^[2] page was launched, which garnered upwards of 260,000 likes in the first five years. On March 7th, 2011, The Oatmeal^[1] published a webcomic titled “Dear Sriracha Rooster Sauce” (shown below), lauding the qualities of the hot sauce.

On September 22nd, the “We Love Sriracha” Tumblr^[5] blog was launched, which features sriracha-related photographs and illustrations. On June 1st, 2012, the “Words With Sriracha” Tumblr^[6] blog was created, highlighting photographs of foods with words written on them with sriracha sauce (shown below).

On November 17th, Redditor RedAfroNinja submitted an image macro of a sriracha bottle with the caption “This food is great / but it’s missing a certain vital feature” to the /r/AdviceAnimals^[16] subreddit. Before the post was archived, it accumulated over 3,700 up votes and 170 comments. On November 27th, Redditor l1ttl3m0nst3r submitted a photograph of sriracha-flavored lip balm to the /r/WTF^[15] subreddit (shown below, right), which gained more than 7,800 up votes and 200 comments prior to being archived.

On February 1st, 2013, the satirical YouTube channel PronunciationManual uploaded a video featuring an intentionally incorrect pronunciation of “sriracha” (shown below, left). On February 13th, the FoodBeastTV YouTube channel uploaded a sriracha food porn video with footage of the hot sauce being poured on a variety of meals (shown below, right)

On February 21st, Business Week^[8] published an article about the history of sriracha in the United States. On May 1st, the viral content site BuzzFeed^[12] published a list of factoids about the hot sauce. On June 18th, filmmaker Griffin Hammond launched a Kickstarter^[4] campaign for a documentary film about the history of sriracha sauce (shown below, left). On July 10th, YouTuber skippy62able uploaded a video titled “The Sriracha Challenge,” in which he attempts to drink three bottles of sriracha sauce (shown below, right). In the next two months, the video received over 340,000 views and 5,000 comments.

Notable Examples

Search Interest

External References

AT&T posted on twitter, what they thought would be a poignant photo of a 911 memorial. However, someone in marketing miscalculated and framed it in a Blackberry phone – making it a sleazy marketing ploy.

Others have taken it and posted the hand/phone photobomb over other tragedies.

About

Candy Crush Saga is a variation on a match-three game developed by King in April 2012. By January 2013, it had surpassed FarmVille 2 as the most popular game on Facebook.

History

Prior to Candy Crush, online match-three games were popularized in 2001 with the launch of the browser game Bejeweled^[1] by PopCap Games. On April 12th, 2012, casual gaming company King^[2] released Candy Crush Saga as on app on Facebook^[3] with 65 available levels. In the days following its release, the game was featured on Gamezebo^[4], Indie Social Games^[5] and Games.com.^[6] Within 11 days, the game had become the fastest-growing game on Facebook^[7] gaining 1.04 million monthly users that week. By April 30th, Candy Crush Saga was seeing 4.2 million active users.^[8]

In May, AllFacebook^[13] reported that Candy Crush Saga’s daily active users had doubled, thanks to the game immediately showing a player’s Facebook friends’ faces on the game board and the way the game encourages gifting to one another. That November, King reported 5 million daily players before the game launched on Apple’s mobile operating system^[14] that seamlessly integrated with the Facebook app. By January 2013, some mobile phone users reported changing the time on their device in order to get more lives in the game.^[15] That month, the game attracted 9.7 million players^[16], making it the most popular game on Facebook. As of September 2013, Candy Crush attracts more than 50 million players on Facebook per day^[9] and is the top-grossing app in the Apple store for both iPhone and iPad.^[10]

Gameplay

Each player begins with maximum number of five lives and must use one to play a level, in which they must swap up to six colors of candies, creating combinations of at least three in a row.. There are five different types of levels, including reaching a certain score, clearing spaces covered in jelly, bringing a special ingredient to the bottom of the board, reaching a certain score within a time limit and crushing a specific amount of colored candies.^[11] Additionally, if players combine four or more of the same color candy, they unlock special candies that can further be combined to create new combinations resulting in different effects.^[12] As of September 2013, the Facebook app has 470 levels and the mobile app has 410.

Impact

By May 2012, YouTubers began sharing their solutions to certain levels through video, resulting in more than 145,000 search results for “Candy Crush Level”^[17] on the site as of September 2013. The game is also a popular topic of discussion on Tumblr^[18], Reddit^[19], Instagram^[20], Buzzfeed^[25] and Twitter^[21], where “Candy Crush” has been mentioned more than 1.6 million times since its release.^[22] In June 2013, the Candy Crush Saga Wiki^[23] was created, and has gained more than 580 pages in three months. By July 2013, Candy Crush was bringing in approximately $633,000 per day in revenue.^[24]

Search Interest

External References

About

Waffle Falling Over is a YouTube video clip literally showing a slice of waffle bread falling on a stovetop. Despite its monotonous nature and anti-climax, or perhaps precisely because of it, the video quickly spawned a handful of remixes and parodies upon being discovered via Reddit on September 9th, 2013.

Origin

The original clip, simply titled “Waffle Falling Over,”^[1] was uploaded as part of an ongoing documentary project by YouTuber Schnooleheletteletto on August 14th, 2013. However, the video largely remained under the radar until it was linked to Reddit^[2] on September 9th. In the following 48 hours, the YouTube video garnered more than 630,000 views and at least 8,600 likes.

Prior to the viral takeoff of “Waffle Falling Over,” Schnooleheletteletto^[7] had uploaded a handful of similar videos in which various food items are shown succumbing to the gravity (shown below).

Spread

That same day, YouTuber Andrew Czudak uploaded a response video titled “Waffle Falling Over V2,” in which an exploitable cutout of Surprised Patrick from SpongeBob SquarePants is revealed behind the fallen waffle (shown below). The video accrued more than 156,000 views in the next 48 hours.

A handful of other remixes and parody videos^[3] also followed suit with additional sound and visual effects, with some instances cleverly edited to poke fun at the overused tropes associated with certain TV series and movies, including Breaking Bad, LOST, Sopranos and even Michael Bay films. On September 10th, Mashable^[5] picked up on the emerging remix fad in a post titled “Chomp on the New ‘Waffle Falling Over’ Meme,” and by the next day, numerous parody examples had been highlighted on BuzzFeed^[6] and BoingBoing.^[4]

Notable Examples

External References

About

Unimpressed Dog is an advice animal image macro series featuring a photograph of a dog looking rather aloof set against the backdrop of a beautiful mountain vista. The captions express the animal’s perceived indifference towards things that are deemed impressive, in a similar vein to Unimpressed Spock and Unimpressed McKayla.

Origin

On September 2nd, 2013, Redditor I_STEAL_HAMBURGERS submitted a photo of his or her cousin’s dog to /r/Funny^[1] in a post titled “I think my cousin has an indoor dog.” I_STEAL_HAMBURGERS noted in the comments that the image was taken earlier that morning at Mt. Sherman in Colorado. Within 10 days, the photo gained more than 33,000 upvotes, 3,100 points overall and more than 550 comments. I_STEAL_HAMBURGERS also cross-posted the photo on /r/photoshopbattles,^[2] where it gained 354 upvotes, 283 points overall and 44 comments.

Spread

Immediately in both threads, Redditors began to photoshop the dog into famous paintings including American Gothic (shown below, left) and A Friend in Need from the Dogs Playing Poker series (shown below, center). The following day, Redditor thefuckdoyoumean submitted an image macro based on the photo (shown below, right) to /r/AdviceAnimals^[3], introducing it as the “Unimpressed Dog.”

Also on September 3rd, The Clearly Dope^[4] linked back to the original /r/Funny thread, calling it a “future meme.” On September 4th, Buzzfeed^[5] featured a series of Unimpressed Dog images with an embedded generator for readers to create their own. The same day, the images were featured on OK! Magazine^[6] and The FW.^[7] In the following days, Unimpressed Dog images were featured on E! Online^[8], Aol.On^[9], Bustle^[10], CubicleBot^[11], Trend Hunter^[12] and Uproxx.^[13]

Notable Examples

Search Interest

External References

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