About

Mewtwo is a Psychic-type Pokémon who debuted in the first generation of Pokemon games released in 1996. It is one of the most powerful Pokémon in the series and one of the most popular, having played the role as the antagonist in the first Pokémon movie and appeared in several other Pokémon and Nintendo games.

Origin

Mewtwo first appeared in the first generation of Pokémon games, Pokémon Red and Green, which were released in Japan on February 27th, 1996.^[1] Mewtwo is Pokémon #150 out of the initial 151 Pokémon.^[2] According to lore in the games, Mewtwo was created by scientists when they altered the DNA of an embryo in a pregnant Mew. Mew gave birth to Mewtwo on February 6th. Mewtwo became too powerful to control and destroyed the Pokémon Mansion in Cinnabar Island and travels to Cerulean Cave. The player can encounter Mewtwo only after defeating the Elite Four.

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In the Pokémon anime, Mewtwo’s origin story is changed such that it was created by the villainous Team Rocket for the purpose of obtaining power and capturing Pokémon. Mewtwo eventually grows hateful of its captivity and escapes, destroying the Team Rocket HQ and escaping to New Island, where it challenged trainers to battle. There, it fought Mew in a climactic battle.

Mewtwo appeared in remakes of the first and second generation of Pokémon games, but it wasn’t until the sixth generation that Mewtwo returned as a catchable Pokémon. In Pokémon X&Y Mewtwo can be caught as well as Mega-Evolve. In the Pokemon Stadium games, Mewtwo plays an important role as an endgame boss in the first game and as a member of the final trainer’s team in the second. Mewtwo appeared in Super Smash Brothers Melee and Super Smash Brothers Wii U as a playable fighter. It also appeared in Pokken Tournament as a fighter.

Online Presence

Due to Mewtwo’s longstanding popularity, fans have created fan art of it. Because the game identifies February 6th as Mewtwo’s birthday, fans celebrate Mewtwo on that day every year with fan art. In 2018, submissions of fan art were covered by Twitter Moments (shown below).^[3]

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Pepehands is a Twitch TV emote featuring Pepe the Frog appearing to be crying. It is used in Twitch chat to signify sadness.

Origin

Pepehands was first added to the FrankerFaceZ Twitch extension on September 18th, 2016 by user OinkerBob^[1] (shown below).

Spread

The emote began seeing use around July of the following year with regards to Twitch streamer Forsen. For example, a post in /r/forsen^[2] talking about a development in Forsen’s streaming style from July 26th, 2017 used Pepehands, gaining 89 upvotes (shown below).

On November 22nd, a thread to /r/forsen asked “What mean Pepehands?”^[3] to which Redditor NudelNipple answered:

“Gonna give you a real answer: PepeHands is an emote. Either BTTV or FFZ, not sure which one. Literally shows a crying Pepe that holds up his hands towards the sky, like someone who just lost a family member and asks “why God why?”. That’s basically it. Thank me later jabroni. Gonna listen to some “old forsen- we miss you” now PepeHands

There are also several threads in Reddit that have “Pepehands” in the title, signifying that the poster is sad.^[4]

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About

Dog Search is an image that was posted on /r/pics on 17th December, 2016. The image depicts a wordsearch puzzle in which the solver must find the word ‘dog’ in a seemingly easy grid of letters.

Origin

On 17th December, 2016, Redditor ‘JIVANDABEAST’ uploaded the wordsearch on /r/pics with the name ‘Hardest Word Search I’ve Ever Seen’. The image has received over 3,700 upvotes and 200 comments.

Spread

Dog Search quickly gained popularity and went viral after British newspapers ‘The Sun’ and ‘Express’ uploaded articles online about how the wordsearch was baffling and ‘seriously messing with the heads’ of Reddit users and web surfers. Once the answer was revealed to Redditors, many of them were kicking themselves, with one writing: “Damn, I could not find it and now you’ve pointed it out, it seems so obvious.”.

Image

Answer

The answer to the wordsearch starts on the second ‘D’ in the third row, going diagonally down-right.

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It’s a Tide Ad refers to series of jokes and memes based on and using imagery from Tide’s 2018 Super Bowl advertisement. The advertisement features Stranger Things star David Harbour parodying various other commercials, before reveal that the viewer is watching a commercial for Tide laundry detergent.

Origin

On February 4th, 2018, during Super Bowl LII, Tide released a series of commercials in which actor David Harbour parodies other commercials, such as beer and car advertisement, before revealing that “it’s a Tide ad.” Since being uploaded to YouTube,^[1] the video (shown below) received more than 3.3 million views in 48 hours.

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The following day, the commercial was shared on the /r/video subreddit by Redditor^[2] SuperFreakonomics. The post received more 49,000 points (74% upvoted) and 1,900 comments in 24 hours.

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S4S Interiors one of the top 10 interior designers& turnkey interior contractors based in Mumbai & Chennai. We are mainly engaged in activities of the interior furnishing and manufacture of office furniture. We also design office premises, conference rooms, training halls and many more commercial according to your requirement.

Paid by Steve is a popular meme in LoLESports, originating from Twitch chat. On June 10th, 2017 one Team Liquid fan decided to repeatedly cheer for his favorite team, despite that they were losing in the series. Other viewers mocked the fan by claiming he was ‘paid’ to cheer for Team Liquid. The actual phrase “Paid by Steve” was used later that year, and was then parroted on Twitter by Cloud 9 CEO Jack Etienne. The idea that everything in the universe is actually ‘paid by steve’ now has legitimate credence, as Team Liquid has signed more players to their roster than the total number of decent players in the EU LCS and the LPL combined.

About

SpaceX is an American aerospace manufacturer founded by entrepreneur Elon Musk with the goal of reducing the cost of transportation through space for the purpose of colonizing the planet Mars.

History

As early as 2001, Musk began conceptualizing a project to work towards colonization Mars by growing plants in greenhouses on the planet. After attempting to buy cheap rockets from Russia, Musk began plans to build his own rockets after determining that the cost to do so would only be a fraction of the price to purchase one prebuilt. On May 6th, 2002, Musk founded SpaceX^[1] in a warehouse in El Segundo, California. On September 28th, 2008, SpaceX became the first privately-funded company to send a liquid-fueled rocket into Earth’s orbit with the Falcon 1. On December 9th, 2010, the company was able to send the Falcon 9 into orbit and subsequently recover the spacecraft. On May 25th, 2012, SpaceX sent a spacecraft to the International Space Station.

Falcon 9 Rocket Landing

On December 22nd, 2015, SpaceX successfully landed a rocket used for an orbital launch in history. A video of the landing was subsequently uploaded to YouTube, where it gained over 2.7 million views and 2,600 comments within one week (shown below).

Falcon Heavy Launch

On February 6th, 2018, SpaceX successfully launched their Falcon Heavy reusable super heavy-lift launch vehicle. That day, the company streamed the launch on their official YouTube channel (shown below, left). Additionally, the channel streamed live footage from the vehicle from several different angles (shown below, right).

Meanwhile, Musk tweeted video footage from the vehicle, showing a mannequin dressed in a space suit driving a Tesla Roadster inside the Falcon Heavy (shown below). Hours after the launch, Musk expressed enthusiasm for a “new space race.”^[5]

On February 7th, Redditor anemik submitted an image macro featuring a photo of the Tesla Roadster aboard the rocket above a picture of David Bowie in the 2006 mystery thriller film The Prestige to /r/funny^[2] (shown below, left). Meanwhile, Redditor 99999fives submitted a photoshopped Elon Musk tweet in which he writes “Hold up what the fuck?” in reaction to a picture showing that the Earth is flat, followed by the Illuminati replying “Delete your account” to /r/dankmemes^[3] (shown below, right).

That evening, a Twitter Moments^[4] page titled “Did Elon Musk just shut down the Flat Earth conspiracy” was created, which highlighted tweets of people mocking the flat Earth theory.

Online Presence

On July 30th, 2008, the SpaceX YouTube^[7] channel was launched. Over the next decade, the channel garnered more than 143 million video views and 1.2 subscribers. In April 2009, the @spacex^[6] Twitter was created, which gathered upwards of 6.23 million followers over the next nine years. On December 7th, the official SpaceX Facebook^[8] page was launched, accumulating more than 2.4 million likes within nine years. On August 22nd, 2011, the /r/spacex subreddit was created for discussions about the company. Over the next seven years, the community gained over 212,000 readers.

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About

The Rock’s Skyscraper Jump refers to a series of jokes and memes about the poster Dwayne “The Rock” Johnson’s 2018 action film Skyscraper. The poster, which features Johnson in mid-jump from platform to the broken window of a burning building, has been analyzed for scientific accuracy and resemblance to other action films.

Origin

On February 2nd, 2018, Dwayne “The Rock” Johnson tweeted^[1] the promotion poster for his 2018 action film Skyscraper. He captioned the poster We’re all willing to sacrifice it all when it comes to protecting our families. / Here’s the first look at our original concept film, #SKYSCRAPER. / THISSUNDAY during the #SuperBowl you’ll see how far one man will go to protect his wife and children. / #SKYSCRAPERSUMMER 2018." The post (shown below) received more than 1,700 retweets and 9,800 likes in five days.

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^[1]Twitter – @TheRock’s Tweet

About

Lo-fi Chill Beats Study Mix refers to a series of playlists featuring ambient trip-hop and hip-hop beats, often created for the purpose of studying or relaxing. They often feature noted producers such as Nujabes and J Dilla. While they appear on music streaming sites such as Soundcloud and Spotify, they are a notable trend on YouTube, as creators run 24-hour channels devoted to the style. In early 2018, parodies and jokes about the trend began appearing.

Origin

One of the earliest known YouTube videos featuring a lo-fi chill beats playlist was posted April 23rd, 2013 by Chillhop Music, a channel devoted to showcasing the style featured in such playlists (shown below). The playlist has gained over 2.8 million views.

Spread

In the following years, many more such playlists appeared on YouTube, with several gaining millions of views. For example, a playlist posted April 12th, 2015 by ChillCow gained over 7.1 million views (shown below, left). Another playlist from Chillhop Music posted September 7th, 2016 gained over 16 million views (shown below, right).

In 2017, the trend began to be married with anime and video game visuals. On January 26th, 2017, YouTuber Ambition uploaded a Cowboy Bebop mix that gained over 380,000 views (shown below, left). On March 17th, YouTuber AstroJens uploaded a mix with a still from the Studio Ghibli film Spirited Away serving as the visual, gaining over 131,000 views (shown below, right).

Over the course of the following year, creators began devoting 24-hour channels to the form. On January 28th, 2018, ChilledCow began streaming a lo-fi hip hop channel that is still running as of February 7th, 2018 (shown below, left). Chillhop Records has been running a similar channel since February 2nd (shown below, right).

Parodies

The prevalence of the form has led to some parodies online. On February 6th, 2018, Polygon streamed a playlist for 11 hours which was indistinguishable from other channels save for periodic sound clips from Waluigi (shown below).

On January 29th, 2018, Twitter user Punkzbunny^[1] tweeted “And the Grammy goes to……. Lo-Fi Hip Hop Anime Chil Beats To Study and Relax To,” gaining over 61,000 retweets and 156,000 likes (shown below).

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Overview

Trump’s Military Parade refers to the controversy surrounding an order from President Donald Trump to the Pentagon to plan a parade celebrating American military might later in 2018. The order proved controversial as critics noted that such a display is highly unusual in America and would come at tremendous cost.

Background

On February 6th, 2018, The Washington Post^[1] reported that the Pentagon had received orders from President Trump to plan a military parade for later in 2018. While the location and date are yet to be decided upon, the article notes it would likely be tied into “a patriotic holiday” and a potential route would be Pennsylvania Avenue in Washington D.C., linking the Capitol Building and The White House. Trump was inspired by a similar parade in France on Bastille Day, which he attended with French president Emmanuel Macron. Two months after attending the Bastille Day Parade, Trump told reporters “It was one of the greatest parades I’ve ever seen. It was two hours on the button, and it was military might, and I think a tremendous thing for France and for the spirit of France.” He later added, “We’re going to have to try to top it.”

Developments

After The Washington Post reported the story, White House Press Secretary Sarah Huckabee Sanders confirmed that The White House and Pentagon were exploring ways to turn the parade into a reality. However, the Post also noted that shipping military equipment to Washington would be expensive, potentially costing millions of dollars, and it was unclear how it would be paid for. The hefty price was a point of criticism for Democrats who opposed the parade. Democratic Senator Dick Durbin of Illinois, the Democratic minority whip, called the parade a “fantastic waste of money to amuse the president” on MSNBC the following morning.^[2] Durbin and Senator Brian Schatz of Hawaii both argued the money spent on a parade would be better spent investing in services for troops at home and abroad. Durbin argued:

“Let’s put money into the quality of life and military families who sacrifice with our men and women in uniform. And finally, let’s make sure that we’re doing something to stop the waiting lines in veteran’s hospitals. That’s a good way to put money, taxpayers’ money -- investing in our troops, investing in our veterans instead of the amusement of the president.”

Schatz tweeted alternative uses for the parade funds (shown below).

Meanwhile, Twitter users expressed that military parades were more common in countries run by dictators, such as North Korea. Many expressed a commonality between North Korean leader Kim Jong Un’s attitudes and Trump’s desire for a military parade. The Daily Show ran a segment in which they compared a North Korean news announcement about a parade by Kim Jong Un with how Fox News covered the announcement (shown below).

The Guardian opined that Trump’s desire for a military parade revealed him to be a “would-be despot.”^[3] This opinion was shared by several Twitter users. Washington Post columnist Brian Klaas included the parade in a list of Trump behaviors which are comparable to despotic leaders, gaining over 1,600 retweets (shown below, left). Twitter user @JonAndreasan posted a tweet of Trump super-imposed on a Soviet Union march, sarcastically referring to Trump as “Dear Leader,” a term used by subjects of a dictator (shown below, right). Tweets of this sort were compiled by Huffington Post.^[4]

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#BlackMenSmiling is a hashtag started to celebrate Black History Month and to combat some of the negative portrayals of African American males in media.

Origin

On February 2nd, 2018, Twitter^[1] user @Felonious_munk posted two pictures of a group of African American men smiling. He captioned the post “Today let’s share some pics of #BlackMenSmiling. Like big goofy smiles. Happy (even if just for a moment) with life smiles. Normalize happy. #BlackHistoryMonth where your teeth at?” The tweet (shown below) received more tahn 700 retweets and 3,700 likes in five days.

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Skinny Legend is internet slang used by stans to describe the celebrity that is the focus of their fandom. The phrase is meant as a term of endearment among stans, meant to indicate that the celebrity they stan for is flawless.

Origin

While it’s unclear where exactly the slang term started, one of the earliest known posts to use the phrase as a term of endearment towards a celebrity was posted August 17th, 2015 to Twitter by user @minxiepop^[1] about Christina Aguilera (shown below).

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My Horse Prince is a Japanese otome video game developed by the company Usaya for mobile devices, in which a young businesswoman who becomes the owner of a horse with a human face and subsequently falls in love with the creature.

History

On December 9th, 2016, My Horse Prince was released on iOS. Two days later, Usaya released a trailer for the game on YouTube (shown below). On January 19th, 2017, the game was released for Android devices on the Google Play store.^[2]

Reception

On December 16th, 2016, BuzzFeed^[3] published an article about the game titled “People Are Losing It Over This Game About Dating A Horse With A Human Face.” On December 26th, YouTuber PewDiePie uploaded a video of himself playing the game (shown below). Within 14 months, the video accumulated more than 6.4 million views and 22,800 comments.

On January 23rd, 2017, the GameSpot Facebook page uploaded a review of the game, which received upwards of 3.4 million views and 24,000 shares over the next year (shown below).

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About

Text Blackout refers to an evolution of reaction imageimage macros templates in which certain letters of the text in the image macro is blacked out to create a new phrase in the picture, which is then accompanied by a caption to be relevant for the new image. They tend to be popular on Reddit.

Origin

One of the earliest known memes to evolve this way was Ah, I See You’re A Man of Culture as Well. I See You’re a Man of Culture is a reaction image featuring a screenshot of the character Last Samurai from the animeArakawa Under the Bridge with the caption “Ah, I see you’re a man of culture as well.”

The meme began spreading in March of 2017, beginning on the 9th. By March 22nd, edits which blacked out parts of the text to create new phrases and reaction images began appearing on the subreddit /r/dankmemes (examples shown below).

Spread

Through the following year, several more image macros evolved in this way.

Now This Looks Like a Job For Me

Now This Looks Like a Job For Me refers to an image from the music video for the song “Without Me” by Eminem that began being used as a reaction image in late June of 2017 for situations in which the poster volunteers for a task. The jokes tend to be edgy in content and are popular on meme-focused subreddits. The meme developed such that the image macro of Eminem was blacked out by various creators.

What About the Droid Attack on the Wookiees

What About the Droid Attack on the Wookiees is a line of dialogue spoken by the character Ki-Adi-Mundi in the 2005 film Star Wars: Episode III -- Revenge of the Sith. Online, the phrase, as well as a picture from the scene in which it was uttered, has become popular among Prequel Meme communities. As that meme spread, the line was altered via text blackout.

I’m Something of a Scientist Myself

I’m Something of a Scientist Myself is a memorable quote uttered by the character Norman Osborn (played by Willem Dafoe) in the 2002 superhero film Spider-Man. Online, a screen-capture from the scene has been used in image macros featuring the quote as a punchline to various jokes about one’s scientific expertise. The image macro began growing popular in February of 2018, and quickly evolved into text blackout variations.

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Finally, Some Good Fucking Food refers to an image macro of Gordon Ramsay from his television show Kitchen Nightmares in which he says, “Delicious. Finally some good fucking food.” The image is usually paired with what appears to be inedible or gross things to eat. Additionally, letters in the text can be blacked out to create a new phrase.

Origin

The line comes from Season 5, Episode 1 of Kitchen Nightmares in which Ramsay attends Blackberry’s. The episode aired September 23rd, 2011.^[1] In the episode, Ramsay takes a bite of red velvet cake before saying the line (shown below).

Spread

The line did not become a meme until several years later, starting in the summer of 2017. One of the earliest known posts to use the line in an image macro appeared August 4th, 2017 on /r/dankmemes. On that day, user CautionVeryDank^[2] uploaded the line next to a picture of plastic food, gaining over 2,100 points.

The picture began to be used more popularly towards the beginning of 2018, when Forbidden Snacks memes began to grow popular. An edit featuring several colorful, inedible objects was posted to /r/forbiddensnacks on January 2nd, 2018, gaining over 1,500 upvotes (shown below, left). The same day, an edit featuring Tide Pods was posted to /r/dankmemes where it gained over 5,000 upvotes (shown below, right).

As the image macros grew popular, other creators blacked out some of the text in the original image to create new phrases. The most popular example of these was posted on January 6th, 2018, when Twitter user @LeftAtLondon created a variation that gained over 5,000 retweets and 15,000 likes (shown below).

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Peoplekind refers to a controversial “joke” made by Canadian Prime Minister Justin Trudeau, who, during a town hall event, corrected a woman for saying “mankind” not “peoplekind.” The term became talking point on various news outlets as well as the subject of mockery online.

Background

On February 1st, 2018, Canadian Prime Minister Justin Trudeau corrected a woman for saying “mankind” not “peoplekind” at a town hall event in Edmonton, Alberta, Canada. The woman, who was asking a question about bible studies and the power of “maternal love,” said, “Maternal love is the love that’s going to change the future of mankind.” Trudeau responded, "We like to say ‘peoplekind’, not necessarily ‘mankind’, because it’s more inclusive.

That day, CBC News uploaded the speech (shown below) to YouTube, ^[1] where it received more than 79,000 views in less than one week.

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It’s 2028 refers to a copypasta in which a person lays out a scenario ten years in the future. It began following a tweet from a woman in which she presented a scenario imagining a rowdy Super Bowl Sunday in which the subject of the tweet was serving her husband and his friends while her kids played in another room.

Origin

On February 4th, 2018, the day of Super Bowl LII, Twitter user @HannahFandel11^[1] tweeted, “it’s 2028, your husband comes up and smacks your butt as you’re unplugging the crockpot full of buffalo chicken dip, your friends have turned the dining room table into a beer pong tournament, the kids are laughing from the playroom, it’s super bowl sunday and your heart is full.” As of February 8th, the tweet has gained over 8,700 retweets and 46,000 likes (shown below).

Spread

The tweet did not start inspiring variations until two days later. On February 6th, several popular variations appeared on Twitter. For example, Twitter user @danababy97^[2] posted a parody of the tweet which switched several of the nouns and verbs, gaining over 12,000 retweets and 59,000 likes (shown below, left). Twitter user @leathershirts^[3] posted a parody that gained over 1,100 retweets and 7,400 likes (shown below, right).

The copypasta started growing popular on Tumblr after user egowave^[4] posted a screenshot of the tweet to their blog on the 7th. This led to user briefpaperexpert^[5] reblogging the post with a sincere variation on the copypasta (shown below, left). This started a chain of Tumblr users reblogging the post with satirical versions of the copypasta (shown below, right). The post overall has over 33,000 notes.^[6] SelectAll^[7] covered the spread of the copypasta on February 8th.

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Gavin McInnes is a Canadian far-right activist and personality often associated with the alt-lite. He’s most famous for helping found VICE Media and the Proud Boys movement.

About

Donald Trump’s Hair referes to a series of jokes, memes, speculation and references to Donald Trump’s combed-over hairstyle.

Origin

The earliest known photographs of Donald Trump’s hair are from 1976 (example below, left).^[1] In a 2015 history of Trump’s hair, Vanity Fair^[2] wrote of his hairstyle (shown below, right), “In this photo from 1976, Trump shows off plans for the future Grand Hyatt on East 42nd Street to a city official. Considering the era and the man, this is a remarkably tasteful, organic-looking hairstyle. Nevertheless, the hard-charging young developer appears to be studying the older man’s pate-management techniques with an eye, as always, to the future.”

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In 1993, the unauthroized biography of Donald Trump, Lost Tycoon: The Many Lives of Donald J. Trump was published. Using the 1990 divorce deposition from Ivana Trump, the book alleges that in 1989 Donald Trump had scalp reduction surguery, which is mostly performed on patients with balind on the crown of the head.^[3] Hairtransplantmentor.com says, “The procedure, which essentially cuts out the patient’s bald spot, follows these steps: Under anesthesia, the surgeon cuts away the balding area of the scalp. Usually a portion somewhere between the crown and the vertex transitional point is removed. The remaining skin (which is able to grow hair) is sewn back together.”

As described in Lost Tycoon, the pain caused by the surgery led to an alleged sexual assault by Donald Trump on then-wife Ivana Trump. The book states,

“Suddenly, according to Ivana, The Donald storms into the room. He is looking very angry, and he is cursing out loud. ‘Your fucking doctor has ruined me!’ he screams. The Donald flings Ivana down onto the bed. Then he pins back her arms and grabs her by the hair. The part of her head he is grabbing corresponds to the spot on his head where the scalp reduction operation has been done. The Donald starts ripping out Ivana’s hair by the handful, as if he is trying to make her feel the same kind of pain that he is feeling. Ivana starts crying and screaming. The entire bed is being covered with strands of her golden locks. But The Donald is not finished. He rips off her clothes and unzips his pants. Then he jams his penis inside her for the first time in more than sixteen months. Ivana is terrified. This is not lovemaking. This is not romantic sex. It is a violent assault. She later describes what The Donald is doing to her in no uncertain terms. According to the versions she repeats to some of her closest confidantes, ‘He raped me.’ When The Donald finally pulls out, Ivana jumps up from the bed. Then she runs upstairs to her mother’s room. She locks the door and stays there crying for the rest of the night. The next morning Ivana musters up the courage to return to the master bedroom. The Donald is there waiting for her. He leaves no doubt that he knows exactly what he did to her the night before. As she looks in horror at the ripped-out hair scattered all over the bed, he glares at her and asks with menacing casualness: ‘Does it hurt?’”

On May 11th, 2011 profile, Rolling Stone^[4] profiled Trump. During the interview, he described his hair care process. He says:

“OK, what I do is, wash it with Head and Shoulders. I don’t dry it, though. I let it dry by itself. It takes about an hour. Then I read papers and things.

…I then comb my hair. Yes, I do use a comb. …Do I comb it forward? No, I don’t comb it forward. I actually don’t have a bad hairline. When you think about it, it’s not bad. I mean, I get a lot of credit for comb-overs. But it’s not really a comb-over. It’s sort of a little bit forward and back. I’ve combed it the same way for years. Same thing, every time."

On May 24th, 2016, Gawker^[5] published an investigation entitled “Is Donald Trump’s Hair a $60,000 Weave.” The article tracks the reported information about Trump’s hair, mixed with research into hair transplants, as well as Edward Ivari, which they call “the man behind Donald Trump’s mane.” They write, “Trump, our tipster says, sought for his hair woes is a little-known, patented hair restoration treatment called a ‘microcylinder intervention.’ It’s only performed by one clinic that we know of--Ivari International--where our source once sought treatment, and where he says he learned of Trump’s apparent patronage. What’s more, Ivari’s New York location was inside Trump Tower--on a floor that’s now private and reserved for Donald Trump’s children’s offices.”

On September 15th, 2016, Trump appeared on The Tonight Show with Jimmy Fallon. Towards the end of the interview, Fallon asked Trump if he could touch his hair. Fallon proceeds to ruffle his hair (shown below, left). The moment was a source of great controversy, with many accusing Fallon of normalizing and minimizing some of Trump’s more inflammatory policies with the moment.

Several days later, on September 21st, Super Deluxe video editor Vic Berger remixed the moment.^[7] The clip (shown below, right) received more than 363,000 views in a year and a half.

Following the backlash, Fallon said, “They have a right to be mad. If I let anyone down, it hurt my feelings that they didn’t like it. I got it.”^[6]

On December 18th, 2015, Donald Trump’s hairstylist

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