Overview
YouTube Advertiser Boycott refers to a global boycott of YouTube’s advertising service by various companies protesting ads run along with content deemed questionable or offensive.
Background
On March 17th, 2017, the Times of London[6] published an article about advertisements run by the British government and “several private sector companies” appearing on YouTube videos made in support of terrorist organizations. On March 21st, Google Chief Business Officer Philipp Schindler published a blog post[8] announcing a plan to enforce stricter policies to prevent running ads on offensive content. On March 23rd, Business Insider reported that more than 250 brands had removed advertising campaigns with Google, including McDonald’s, Toyota, AT&T, PepsiCo, Starbucks, Verizon and Walmart. On March 27th, analysts from the brokerage firm Nomura Instinent speculated that Google could lose up to $750 million from the boycott.[7]
Developments
Online Reaction
On March 27th, YouTuber Philip DeFranco posted a video about the controversy (shown below). Within 72 hours, the video gained over 1.49 million views and 13,900 comments.
On March 29th, Ethan Klein of h3h3productions tweeted that YouTube had demonetized many of his videos, including “Vape Nation” and "Thank You for 3 million, with “no notification or option to appeal” (shown below).[1] That day, posts about Klein’s tweet reached the front page of /r/h3h3productions[2] and /r/KotakuInAction.[3] Meanwhile, YouTuber Jenna Marbles replied to Klein, claiming many of her videos were demonetized as well (shown below, right).[4]
That evening, the @TeamYouTube[5] Twitter feed tweeted an announcement that they had “identified a bug” that prevented appeals to videos that had been demonetized (shown below, left). On March 30th, YouTuber Cr1tikal posted a tweet asking if the “YouTube advertiser apocalypse” was a result of the Wall Street Journal’s articles accusing PewDiePie of antisemitism (shown below, right).
Search Interest
External References
[1]Twitter – @h3h3productions
[2]Reddit – YouTube has demonetized all H3 videos with no reason or repeal in place
[3]Reddit – YouTube has demonetized a large fraction of h3h3productions videos despite being barely political
[4]Twitter – @JennaMarbles
[5]Twitter – @TeamYouTube
[6]The Times – YouTube hate preachers share screens with household names
[7]Business Insider – Analysts predict the YouTube advertiser boycott will cost Google 750 million
[8]Blog.Google – Expanded safeguards for advertisers