Peyton's Fluffy Chicken

Overview

Peyton’s Fluffy Chicken is the nickname of a white Silkie^[8] chicken that was featured in a post by Tumblr user thatsmoderatelyraven, who claimed her mother would purchase the bird for her if she received 500,000 notes on the microblogging site. Many Tumblr users got behind the campaign and helped her reach the goal by February of 2013.

Background

On January 26th, 2013, Tumblr user Thatsmoderatelyraven submitted a post^[1] featuring a photo of a Silkie chicken, which asked other Tumblr users to help her reach 500,000 notes so her mother would purchase the bird. Later that day, Thatsmoderatelyraven^[4] posted a screenshot of a Facebook post claiming that her mother would purchase the chicken for 1,000,000 Facebook likes as well.

Notable Developments

Many Tumblr users began sharing the post and often replaced the chicken photo with a different related image (shown below).

On January 29th, the site “Peyton’s Fluffy Chicken Countdown”^[5] was created by web developer Joe Anzalone, which provided a live counter of the notes for Thatsmoderatelyraven’s Tumblr post. The same day, the Tumblr^[6] blog “Get Peytons Chicken” was created, which reblogged Thatsmoderatelyraven’s chicken post over 520 times in the next several days. On February 17th, a petition was created on Petition Site^[7] to “make fluffy chicken the new pope,” which garnered over 350 signatures in 24 hours.

Goal Reached

On February 17th, 2013, the post had reached its goal of 50,000 notes. Several Tumblr users celebrated by declaring February 17th “Fluffy Chicken Day.” The same day, Peyton tweeted that she would be getting the fluffy chicken.

im getting the fluffy chicken!

— Pëytõn (@PeyTCruiser) February 18, 2013

Fan Art

Several Tumblr users created fan arts for the chicken, many of which can be found on the microblogging site under the tag “#fluffy chicken.”^[9]

Search Interest

External Links