About
So God Made A(n) X is a series of video parodies and tributes based off of Ram Trucks’ Super Bowl XLVII commercial entitled ‘So God Made a Farmer’. These videos feature voiceovers that paraphrase the word from the commercial, and are about people of different professions or subcultures in place of farmers. The visual aspect of the videos is most often comprised of slideshows consisting of still images related to the subject at hand.
Origin & Spread
The Ram commercial uses voice clips from former radio personality Paul Harvey’s So God Made a Farmer speech, which was given by him in 1978 at a Future Farmers of America convention. Although the Harvey’s speech was speech was popular at the time, being reproduced in several contemporary publications, it received new interest after being the basis for Chrysler’s two-minute Super Bowl XLVII ad, which aired on February 3, 2013. After the speech was used in the Super Bowl ad, the Youtube clip of it amassed over 9 million views in 5 days.
The day after the Super Bowl commercial aired, the first derivative works began to appear on Youtube that replaced Harvey’s characteristics of a farmer with characteristics of other groups, such as gamers, DJs, Ponies, or even douchebags. Unlike other forms of Youtube parodies, these are not always made in jest, and occasionally have a serious or sombre tone.
Notable Examples
External References
[1]Wikipedia – So God Made a Farmer
[2]PetaPixel – Info on Chrysler ad