Bottle Meme

About

The Bottle Meme, known as “The Pixiv Bottle Meme” on the English-speaking web and “You May Bottle Anything” (Japanese: 詰めてもいいのよ, Tsumetemo Iinoyo) on the Japanese web, is an exploitable-style illustration fad started in Japanese illustrators community pixiv, in which fictional characters are crammed into the glass bottle.

Origin

The template image of this fad is a plain glass bottle posted to pixiv by user Akabane (緋羽)^[1] on April 2nd, 2009.^[2]

Description (Translation)

Please enjoy drawing with this! It’s OK to change colors and size. Let’s bottle everything!

Spread

Around the middle of 2010, pixiv users began sending responses to her illustration. As a result of this, it went onto generate about 400 illustration responses in that year and 1700 by December of 2012.^[3] This illustration fad has also spread to deviantART, the illustrators community on the English-speaking web, via image uploaders like Danbooru.^[4] As of December 2012, there are about 2,000 search results for the query “bottle meme” on deviantArt.^[5] Moreover, #All-Things-Bottled, a user group in deviantART founded on February 2012, also features this bottle meme.^[6]

Notes

These are guidelines of usage of this bottle meme provided on Akabane’s user page.

JapaneseTranslation◇『詰めてもいいのよ』と他の素材利用規約
！禁止事項！
・金銭に関わる商用利用
・金銭に関わる同人活動への使用（無料配布はＯＫ）
・瓶自体の自作発言
・瓶素材そのものの二次配布
・宗教、アダルトサイトへの使用
・イラストコンテスト、学校の課題等の使用
著作権は放棄していません。Terms of use for “Tsumetemo Iinoyo” and other materials.
Do not:
- use these for any commercial use
- use these for any Doujin works which receive money (except for free publish)
- pretend as if you made the bottle by yourself.
- reprint the bottle itself to anywhere.
- use these in any religious or sexual web sites.
- use these for any illustration competitions or school works.
I never release my copyrights on these contents.