“Storking” refers to a resurgence in the popularity of the Pompadour Haircut style, and its several variations, among male millennials.
ORIGINS
The origins of Storking are unknown, but it has attributed several factors. One factor may be the rise in popularity of retro subcultures, especially those associating with 1950s “Rockabilly” subcultures which often popularized “Elvis” hairstyles. The prominence of this hairstyle reached notable popularity as early as 2012, and has steadily increased in presence since then.
MATING
From an evolutionary standpoint, it has been theorized that Storking may serve as an artificial sexual mimicry, as the long hair required for the haircut makes it possible for the males to also possess feminine features which may lead to increased mating opportunities. In terms of increasing sexual attractiveness, a simple explanation could be that the haircut produces the illusion of appearing 2 or 3 inches taller in height. Height has been attributed to increased sexual attraction.
SYMBOL OF STATUS
Native American chieftains wore long bands of feathers, and this was seen as a symbol of status and power. This may also be attributed to the popularity of the hairstyle. A higher then average time and cost is required to produce this haircut, and due to its expensiveness, it may have been valued as symbol of wealth among wealthy millennials struggling for an identity.
