About
The Only Choice Is To Die (死ぬしかないじゃない) is a remark spoken by the fictional character Tomoe Mami in episode 10 from the TV Anime series Puella Magi Madoka Magica. The scene became a source for MAD videos on Nico Nico Douga and a photoshop fad on pixiv due to her sudden crazy appearence, when she was attempting to kill her friends.
Origin
The episode I Won’t Rely On Anyone Anymore was aired on May 11, 2011 in MBS, TBS and CBC.
The Plot:
The episode looks at an alternate timeline in which Homura is a shy transfer student who makes friends with the cheerful Madoka. Lacking confidence in herself, having been in hospital for the past six months, Homura is attacked by a witch but is rescued by Madoka and Mami, both of whom are magical girls. When both Madoka and Mami are killed in the battle against Walpurgisnacht, Homura makes a contract with Kyubey to send her back in time so that she can protect Madoka. She joins Madoka and Mami and learns how to use her magical powers. However, following the battle against Walpurgisnacht, Homura witnesses Madoka transforming into a witch and realizes Kyubey had been deceiving everyone. She attempts to tell the others during the next time loop, but they do not believe her. When Sayaka becomes a witch that the others are forced to kill, Mami kills Kyōko and attempted to kill Homura to prevent them from becoming witches. However, just before she kills Homura, Madoka kills Mami to save Homura. Later, Madoka and Homura face Walpurgisnacht. With their Soul Gems depleted, Madoka uses her last Grief Seed on Homura, begging her to return to the past to keep her from being fooled by Kyubey before asking to be killed so she will not turn into a witch. Returning to the past again, now with a colder personality, Homura attempts to keep Kyubey from making contact with Madoka in the first place and decides to fight against the witches herself. However, this ultimately fails, and she continues to travel through many timelines in the hope of saving her.
The scene was featured after 13 minutes of the episode.
Spread
MAD videos
Under the tag “死ぬしかないじゃないシリーズ” (The Only Choice Is To Die Series) there are currently 192 videos on Nico Nico Douga. Becoming a subject for MAD videos has been started after July 1, 2011, when NND user “bonosan / 12229562” uploaded a video titled “絶望信号機（巴マミ）”.
It received over 223.000 views, as of November 18, 2012.
pixiv
On the japanese image sharing site for illustators, there are 292 images submitted under the tag “まさにマミさん” (Exactly Mami).