About
What Color Is This Dress? refers to a Tumblr post in which users debated the color of a dress, which appeared to be either white and gold or black and blue, depending on the viewer.
Origin
On February 25th, 2015, Tumblr user swiked[1] posted a photo of a dress asking the science side of tumblr to help her decide what color it was, noting that her friends were torn between it being white and gold or black and blue.
Spread
On February 26th, Buzzfeed[2] posted a poll asking readers to decide what color the dress really was. Later that evening, they made a second post[4] discerning that the dress was in fact blue after finding it available for purchase on UK shop Roman’s online store.[5]
External References
[1]Tumblr – swiked: guys please help me
[2]Buzzfeed – What Colors Are This Dress?
[3]Gawker – What Color Is This Goddamn Dress?
[4]Buzzfeed – We May Have Found The “Which Color Is This Dress?” And It’s BLUE
[5]Roman – Royal-Blue Lace Detail Bodycon Dress
[6]Business Insider – The internet is losing its composure over this dress that might be white and gold or black and blue