About
Keyhole Turtleneck (Japanese: 胸開きタートルネック), also called “That Turtleneck” (例のタートルネック) or “That Sweater” (例のセーター) in the same manner of That Pool, is a sexy turtleneck sweater which chest is open. Triggered by a female cosplayer’s tweet on Twitter, it suddenly became to a new fetish item in the Japanese Otaku culture on December 2014.
Origin
On December 4th, 2014, a Japanese cosplayr Myako (みゃこ)[1] tweeted photos of a keyhole turtleneck sweater and she wearing it.[2] This turtleneck called as a catalog number CNT-124 was released by a Japanese fashion brand COMFILAX with the price of 5,500 yen without tax. This tweet by famous sexy cosplayer was immediately shared on the social web. It had earned over 40,000 retweets and 30,000 favorites within its first 5 days.
今ってこんなタートルネック売ってあるんだね…！ pic.twitter.com/yfgolr7GLd
— みゃこ (@myakkomyako) December 4, 2014
Fetishisms of “Breasts Sack” and “Ribbed Sweaters”
On the background of this craze of Keyhole Turtleneck, there are 2 pre-existing otaku fetishes or Moe trends that raised in the Japanese otaku culture in past few years: “Chichi Bukuro” (乳袋, lit. “Breasts Sack”) and “Tate-Seta” (たてセタ or 縦セタ), an abbreviation for “Tatesen Sētā” (縦線セーター, lit. “Vertical-Lined Sweaters”). The former, Breasts Sack, refers to an illustration style which depicts clothes line along with the shape of underboob. This came to be often featured in otaku illustrations after 2009. The latter, “TateSeta”, refers to a fetishism of ribbed sweaters which fits to big boob’s sexy lines and its vertical-lined textures emphasize it. The allure of ribbed sweaters, especially turtlenecks, became well-known by this term circa late 2011, and it has been a very popular item in the Breasts Sack fetishism. Nowadays, there are tons of illustrations for these fetishes on online illustrators communities such as pixiv[3] and Nico Nico Seiga.[4]
Examples of Breasts Sack by Ribbed Sweater
Left: Rinko Iori from Gundam Build Fighters | Right: Azusa Miura from THE iDOLM@STER
Therefore, this online storm of this keyhole turtleneck was not completely new one, but partly derived from the ribbed sweater fetishism, and was boosted by people’s surprise to the fact that such item actually exists in real life.
Spread
Inspired by this sexy keyhole turtleneck, amateur, and even professional, illustrators began creating their own illustrations featuring or parodying it on Twitter[5], pixiv[6] and Nico Nico Seiga.[7] The amount of those illustrations had reached over 1 thousand within its first week. Additionally, Some of coplayers bought and took selfies with it.
This online storm by the sexy turtleneck was covered by Japanese online gossip news media ITmedia[8][9] as well as English news blog RocketNews.[10]
Various Examples
Twitter Feed
Editor’s note: This Twitter Feed may include mature contents.
Search Interest
External References
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[1]Twitter – みゃこ (@myakkomyako)
[2]Twitter – みゃこ: "今ってこんなタートルネック売ってあるんだね…！ http://t.co/yfgolr7GLd" / Posted on 12-04-2014
[3]pixiv – Search results for the tags 乳袋 / たてセタ OR 縦セタ
[4]Nico Nico Seiga – Search results for the tags 乳袋 / たてセタ OR 縦セタ
[5]Topsy – Search results for 胸開きタートルネック OR 例のタートルネック OR 例のセーター
[6]pixiv – Search results for the tag 胸開きタートルネック
[7]Nico Nico Seiga – Search results for the tag 例のタートルネック
[8]ITmedia NetLab – 胸元あらわな「例のタートルネック」にネットがざわざわ うむ、流行ってくれてもかまわんよ / 12-06-2014 (Japanese)
[9]ITmedia NetLab – 正しくない「例のタートルネック」の使い方が流行中 日本人、未来に生きてるな / 12-07-2014 (Japanese)
[10]RocketNews24 – Fashion gone wrong? Boob shirts take Twitter by storm / 12-08-2014