About
Matthew McConaughey’s Lincoln Commercials are advertisements for Lincoln MKC automobiles in which actor Matthew McConaughey delivers a series of monologues while driving the compact crossover vehicle. The commercials inspired a series of parodies mocking the McConaughey’s bizarre lines and soft-spoken delivery.
Origin
On September 4th, 2014, the Lincoln Motor Co YouTube channel uploaded several commercials featuring McConaughey behind the wheel of the MKC compact crossover (shown below).
Spread
On the same day, Redditor KyleSJohnson submitted the “Bull” commercial to the /r/TrueDetective[1] subreddit, remarking that McConaughey seemed to be playing a character similar to his portrayal of Rust Cohle from the television drama series True Detective. On September 22nd, The Ellen Show aired a parody of the “Bull” commercial in which host Ellen DeGeneres appears in McConaughey’s back seat (shown below, left). On October 15th, South Park featured a parody of the Lincoln commercial in Season 18 Episode 4 titled “Handicar” (shown below, right).
On October 25th, 2014, Saturday Night Live aired several parody versions of the commercials in which actor Jim Carrey mimics McConaughey (shown below). The following day, a YouTube upload of the parodies was submitted to the /r/television[2] and /r/videos[3] subreddits, where it gained over 3,900 votes (89% upvoted) and 4,500 votes (94% upvoted) in the first 24 hours respectively.