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Sign Bunny

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About

Sign Bunny is a Twitter meme featuring an ASCII art rabbit holding a sign with customized words and phrases. While it appears to have originated among Brazilian Twitter users, tweets containing the rabbit saw a resurgence among English speakers in September 2014.

Origin

On August 13th, 2013, Twitter user @okumaurso[1] posted a tweet (shown below, left) featuring an ASCII cat holding a sign containing a rabbit head and the Portuguese word “PROCURA-SE” (“Wanted” in English). On August 22nd, Twitter user @O_Raul[3] posted a tweet (shown below, right) in which the cat was replaced with a rabbit and the phrase “Cadê o porquinho” (“Where is the pig?” in English).



Spread

On September 16th, 2014, Tumblr employee Amber Gordon posted a tweet[2] with a sign bunny holding the phrase “Gurl Please” to The Daily Dot editor Cooper Fleishman (shown below).



According to The Daily Dot,[9] Gordon’s followers subsequently began tweeting their own versions of the sign (shown below).



That day, the Twitter feeds for BuzzFeed,[5] the restaurant chain Denny’s,[6] the news site The Huffington Post[7] and the pizza restaurant chain Pizza Hut[8] posted their own sign bunny variations (shown below, clockwise).




According to the Twitter analytics site Topsy,[4] the ASCII sign bunny was tweeted over 150,000 times in the previous 30 days. In the coming days, several news sites published articles about the ASCII rabbit, including Mashable,[10] Metro[11] and The Daily Edge.[12]

Search Interest

Not available.

External References

[1]Twitter – @caosbravo

[2]Twitter – @missamber

[3]Twitter – O_Raul

[4]Topsy – (\__/) || (•ㅅ•) || /   づ\

[5]Twitter – @BuzzFeed

[6]Twitter – @DennysDiner

[7]Twitter – @HuffingtonPost

[8]Twitter – @pizzahut

[9]The Daily Dot – Sign Rabbit Meme

[10]Mashable – Passive Aggressive Sign Bunny

[11]Metro – Passive aggressive sign bunny

[12]The Daily Edge – Sign Bunny


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