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Share a Coke

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About

Share a Coke refers to a photo trend on Tumblr which features Coke bottles and cans from a promotion which features labels which read “share a coke with” before a variety of names. These names are often paired with corresponding television and movie characters that, depending on their popularity, the Tumblr user would or would not want to share a coke with.

Origin

In June of 2014, Coca-Cola[1] launched a “share a coke” campaign which features the slogan and a variety of 250 different names on Coke, Coke Zero and Diet Coke bottles. The campaign had been running in other countries, however, since 2011. On September 27th, 2011, Tumblr user p-etalss[3] introduced the tag #shareacokewith with a picture of a Coke bottle which reads Catherine. On October 4th, 2011, Tumblr user blatantnarcisism[2] introduced the tag #cokenames with a picture of a Coke bottle which reads Emily.



Spread

In 2011, two Tumblr posts tagged #shareacokewith gained over 100 notes included gri-bigbang’s[13] post on South Korean band Big Bang which gained over 500 notes and desteryismycaptain’s[14] post which features a bottle with reads “share a coke with your cat” which gained over 16,000 notes.



In 2012, four Tumblr posts tagged #sharedacokewith gained over 100 notes including yvov’s[10] post on Adventure Time which gained over 200 notes, tron-wolf’s[11] post featuring a bottled reading Wolfgang which gained over 100 notes and yvov’s[12] post on New Zealand which gained over 700 notes.



In 2013, three Tumblr posts tagged #shareacokewith gained over 100 notes including winters-ghost-soldier’s[7] post on Merlin which gained over 300 notes, ipodger’s[8] post on Tomb Raider which gained over 300 notes and soemthingsparkly’s[9] post on Homestuck which gained over 400 notes.



As of July 2014, five Tumblr posts tagged #shareacokewith have gained over 100 notes in 2014, including sabriel-otp’s[4]Supernatural post which gained over 1,000 notes, catie-does-things’s[5] post which recreates the Nativity with cans which gained over 400 notes and undies-comma-dirty[6]Frozen post which gained over 800 notes.



Notable Examples



Search Interest



External References


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