Overview
The World’s Toughest Job Commercial refers to an advertisement for digital card company CardStore featuring a series of mock interviews for “the world’s toughest job,” which is eventually revealed to be being a mother. The commercial sparked discussions on the perception of mothers in the media and emotionally manipulative viral ad campaigns in April of 2014.
Background
On April 14th, 2014, CardStore’s YouTube channel[1] uploaded a commercial titled “World’s Toughest Job – #worldstoughestjob,” in which they explain they placed a fake ad for a position online and in newspapers, and invited candidates to interview for the position through video conferencing. The interviewer explained the positions duties and lack of salary, and when they candidates balked at the long list of duties they would have to perform for free, the interviewer pointed out mothers already performed them for free.
Within 72 hours, the video gained over 10.4 million views.