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It's Okay To Be...

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About

It’s Okay To Be… refers to a snowclone popular on Twitter in which a person says “It’s okay to be” several different types of races, sexualities, gender expressions, etc., and ends with “but it’s NOT okay” be something humorous, often a fandom-related transgression.

Origin

The snowclone began spreading around the time of the It’s Okay To Be White prank pulled by 4chan users. As the controversy spread on Twitter, the snowclone began spreading as users made posts saying it was okay to be any race. For example, one of the posts featuring text resembling the eventual snowclone was posted by@xolexieox[1] on November 3rd, 2017 (shown below).

Spread

Various Examples

Search Interest

Unavailable

External References

[1]Twitter – @xolexieox


Bitconnect

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About

Bitconnect us a cryptocurrency and exchange platform that has been accused of being a Ponzi scheme based on how it allows users to “loan” cryptocurrency and rewards users for finding people who want loans from Bitconnect. In 2018, the platform closed amid “continuous bad press,” which included cease-and-desist letters and DDoS attacks.

History

Features

Highlights

Controversy

Search Interest

External References

Super Bowl XXXVIII Halftime Show Controversy

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Overview

Super Bowl XXXVIII Halftime Show Controversy, or Nipplegate, refers to the reaction and response to singer and recording artist “Justin Timberlake”/memes/justin-timberlake-man-of-the-woods exposing singer and recording artist Janet Jackson’s breast and nipple during a halftime show performance. While the incident was blamed on a “warddrobe malfunction,” the moment became a watershed moment in American society, raising questions about free speech, censorship and the treatment of women in the United States.

Backgound

On February 1st, 2004, Justin Timberlake joined Janet Jackson on stage at the Super Bowl XXXVIII halftime show to perform the song “Rock Your Body.” At the end of the song, Timberlake reached his hand across Jackson’s breast and tore her outfit, revealing her right breast and nipple.[1]



Development

Artist Reaction

Jackson maintains that the incident was caused by a “wardrobe malfunction.” In a statement, she said, “The decision to have a costume reveal at the end of my halftime show performance was made after final rehearsals. MTV was completely unaware of it. It was not my intention that it go as far as it did. I apologize to anyone offended -- including the audience, MTV, CBS and the NFL.”[4]

She released a video apology (shown below), in the weeks that followed the incident.



A representative for Janet Jackson said, ""Justin was supposed to pull away the rubber bustier to reveal a red lace bra. The garment collapsed and her breast was accidentally revealed."[3]

Justin Timberlake made a similar statement. In written statement, he said, “I am sorry if anyone was offended by the wardrobe malfunction during the halftime performance at the Super Bowl. It was not intentional and is regrettable.”

The statement coined the phrase “wardrobe malfunction.” The American Dialect Society nominated it for the “2004 Word of the Year.”[5]

Network Reaction

Following the event, Viacom, which owns MTV and CBS, blacklisted Jackson’s singles and music videos on their channels, hurting the chart performance of her 2004 album Damita Jo.

CBS said in a statement, “We attended all rehearsals throughout the week and there was no indication that any such thing would happen The moment did not conform to CBS broadcast standards and we would like to apologize to anyone who was offended.”[6]

NFL executive vice president Joe Browne said, “We were extremely disappointed by elements of the MTV-produced halftime show. They were totally inconsistent with assurances our office was given about the content of the show. It’s unlikely that MTV will produce another Super Bowl halftime.”

MTV made a similar statement. They said, “The tearing of Janet Jackson’s costume was unrehearsed, unplanned, completely unintentional and was inconsistent with assurances we had about the content of the performance. MTV regrets this incident occurred and we apologize to anyone who was offended by it.”[7]

FCC Reacation

Immediately following the incident, CBS cameras cut to an ariel view of the stadium, hoping to prevent further FCC violations for showing a breast. However, it is likely that an estimated 143 million people saw the moment.

The FCC fined CBS $550,000, prompting a legal case that lasted nearly a decade. In 2011, the United States Third Circuit Court of Appeals voided the fine.[2]

Online Reaction

Search Interest

External References

[1]Wikipedia – Super Bowl XXXVIII halftime show controversy

[2]New York Times – Court Rules Against F.C.C. Fine in Janet Jackson Case

[3]E News – FIRSTLOOK: The News in Brief, February 3, 2004

[4]CNNApologetic Jackson says ‘costume reveal’ went awry

[5]American Dialect Society – Word of the Year

[6]The Washington Post – Everything you forgot about Janet Jackson and Justin Timberlake’s 2004 Super Bowl controversy

[7]MTVJANET, JUSTIN, MTVAPOLOGIZEFORSUPERBOWLFLASH

Heavy Rain

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About

Heavy Rain is an interactive video game published by Quantic Dream about a child kidnapped by a serial killer known as “The Origami Killer.” The player takes control of four different characters with a vested interest in the case: Ethan Mars, the father of the kidnapped child; Madison Paige, a journalist who gets close with Ethan; Scott Shelby, a private detective searching for the Origami Killer; and Norman Jayden, an FBI detective sent to track down the killer. The game is largely cinematic, with the player mostly controlling where their character moves, and action sequences utilizing quick-time events. The ending of the game changes depending on the player’s choices and success or failure at certain challenges in the game. Though the game received favorable reviews, some technical issues led it to be parodied online.

History

Heavy Rain was first announced at E3 in 2006[1] with a tech demo showing off the game’s facial capture abilities (shown below).



The game was directed by David Cage, who had previously directed similar games Indigo Prophecy and Omikron. Cage stated he want to create a game with mature themes without supernatural elements. The city the game takes in is heavily influenced by Philadelphia. The game was released on February 23rd, 2010 for the Playstation 3, and Playstation 4 on March 1st, 2016.



Reception

The game was heavily praised upon its release in 2010, receiving an 87/100 on Metacritic.[2] Critics at the time praised the games immersive story and success at using motion-capture technology. Most critics admitted that even though the game had some technical flaws, the unique experience provided by Heavy Rain was worth it. However, upon the Playstation 4 rerelease of the game, critics were more critical of the game’s story and writing; IGN called it “B-grade schlock.”[3]

Online Presence

The Heavy Rain Facebook fan page has over 269,000 likes.[4] The game also has a small subreddit with 179 readers.[5] The game has been showcased by various Let’s Play channels. Notably, Super Best Friends Play played the game as one of the first full LP’s on their channel. Throughout the game, they grew frustrated with the game’s writing and controls. The first episode of their series gained over 780,000 views (shown below, left). Pewdiepie also played it on his channel in 2012, with the first episode gaining over 5 million views (shown below, left).



Related Memes

Press X to Jason

Press X to Jason is a meme born from a prompt that appears early in the game in which you play the character Ethan Mars. Ethan loses his son Jason in a mall, and the game instructs the player that if they press X, Ethan will call for Jason. On January 29th, 2010, GameTrailers released the first preview of gameplay footage from the-then upcoming interactive drama action-adventure PS3 video game Heavy Rain. The clip begins with the opening prologue wherein the main protagonist character Ethan Mars is shown spending time with his family at a shopping mall to celebrate his elder son Jason’s 10th birthday. When Jason suddenly wanders off and disappears into the crowd, Ethan frantically searches for him, and at 0:36 in the video, the player is prompted with the action command “Press X to Jason” in order to shout at Jason and draw his attention (shown below). The phrase “Press X to Jason” soon became an easy target for mockeries online.



On March 12th, 2010, Heavy.com highlighted a flash-based parody game titled Press X To Jason: The Game developed by site user K. Thor Jensen. The game is essentially an 8-bit rendition of the particular scene in the shopping mall that entails pressing the “X” key to “Jason.”



On May 23rd, 2010, YouTube musician Eric Fullerton uploaded an original song titled “Press X to Jason,” which details the events of the Heavy Rain scene in a musical form. Within the first three months, the video gained over 100,000 views.



Technical Glitches

Technical glitches in Heavy Rain have become popular on YouTube for the way they jar against the game’s serious tone. For example, on July 27th, 2011, YouTuber ItsThaBus uploaded a video of the game’s dramatic climactic sequence, only a glitch causes Ethan to scream his son’s name, Shaun, throughout the entire cutscene. The video gained over 5.2 million views (shown below, left). On August 31st, 2017, YouTuber DPO23 uploaded a scene from the game in which he digitally manipulated all the characters’ faces to be inhumanly expressive, gaining over 282,000 views (shown below, right).



Search Interest

External References

/r/the_pack

the drawing too sexy to study

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why does he go to school when he has to study

Plastic Love

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About

“Plastic Love is a 1984 J-pop song performed by Japanese singer/songwriter Mariya Takeuchi (竹内 まりや). She and her song later became popular online from its resurface on YouTube

Origin

The song originated from her comeback album VARIETY (cover below, left), released April 25, 1984.[1] It was one of her most successful albums in her career, reaching #1 on the 1984 Oricon music chart in Japan.[2]“Plastic Love” (cover below, right) was later released as a single on March 25, 1985,[3] and was #85 on Oricon.[2]




Spread

The song was posted on YouTube by user Sona main, but the video was later taken down. He reuploaded a seven minute version of the song on July 5, 2017, featuring a picture of Takeuchi from her “Sweetest Music / Morning Glory” single cover.[4] The video has gained more than 5.33 million views as of January 2018.




Since then, the song has resurged its popularity online. Before its initial removal, the video was posted on the /r/listentothis subreddit on June 21, 2017 with 3937 upvotes (as of January 2018).[5] Music channel Artzie Music released a remix of the song by future funk artist Night tempo, garnering over 1.87 million views. Another remix by TARA was uploaded by Funky Panda, with 76,000 views.




Takeuchi has also garnered significant attention online, along with fan art from sites such as DeviantArt and Tumblr. [6][7]




Search Interest

External References

Americans Be Eating Cheesed Burger

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About

Americans Be Eating Cheesed Burger is a purposeful misspelling of “Americans eat cheeseburgers” that turned into a shitpostsnowclone popular on Tumblr in which people write variations on the title text with different nationalities and other purposefully misspelled foods.

Origin

On November 6th, 2017, Tumblr user orcpussy[1] uploaded the original text, “Americans be eating cheesed burger,” gaining over 46,000 notes (shown below).

Spread

Various Examples

Search Interest

External References

[1]Tumblr – orcpussy


Baseball Sex Metaphors

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About

Baseball Sex Metaphors refer to a method of explaining different types of sexual contact by comparing them to various baseball positions. The most well-known of these is the “base” system, which compares escalating levels of sexual contact to different bases on a baseball field, with “home” usually standing for sexual intercourse. The base system is often joked about in pop culture and online by people replacing the action that constitutes a specific “base” with something else.

Origin

According to books by Marty Jazer and Suzanne Romaine, the origin of sex-as-baseball metaphors can be traced to America post-World War II.[1] Generally, the bases are defined as follows:

  • First base: kissing, french kissing.
  • Second base: physical contact with breasts, over-the-pants stimulation of the genitals.
  • Third base: physical contact with genitals, oral sex.
  • Home: Sexual intercourse.

Other baseball/sex metaphors include “pitcher” and “catcher” for the giver and receiver of anal sex in gay sex between two men, “switch hitter” for bisexuals, and “playing for the other team” indicating a person is gay or a lesbian.

Spread

On January 17th, 2004, a definition for third base was posted to Urban Dictionary by user rarmeister describing it as making physical contact with another’s genitals.



The terms have been referenced in several media posts since the mid-2000s. In 2008, College Humor[3] ran a humorous piece defining “lesser-known” sex-baseball metaphors. In 2013, Cosmopolitan ran a piece of an “updated” baseball metaphor list, with each base representing far more graphic and detailed actions than the commonly-known list.[2] In 2015, Buzzfeed[4] ran an illustration detailing what all the baseball terms meant in terms of sex (shown below).



There are numerous examples of the baseball/sex metaphor in pop culture. One of the most popular is the song “Paradise by the Dashboard Light” by Meatloaf, which describes a couple making out as a baseball announcer describes a player rounding the bases in a game (shown below, left). Another popular example comes from a joke about the bases from a trailer for the Netflix series Bad Samaritans, where a young girl humorously describes first base as “anal” (shown below, right). Screencaps of the scene were posted to Tumblr by user hooddoggy[5] and gained over 625,000 notes.



Third Base Is…

In the 2010s, a snowclone emerged on Twitter in which people offered humorous guesses as to what third base meant. An early example appeared on December 23rd, 2013, in which user @ColoradoUgly[6] defined third base as “one hand under the snuggie.” The tweet gained 29 retweets and 83 likes (shown below).



The snowclone grew more popular in the following years, as people offered more absurd definitions of third base. On January 17th, 2018, Twitter user @electrasam[7] gave the definition, “third base is when you tell them about your one direction stan years,” gaining over 30,000 retweets and 85,000 likes (shown below, left).



Various Examples



Search Interest

External References

Jordan Peterson

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About

Jordan Peterson is a Canadian clinical psychologist and professor at the University of Toronto, who has gained a significant following and criticism online for challenging postmodernism, political correctness and identity politics.

Career

In the mid-1990s, Peterson taught and conducted research at the Harvard University psychology department, where he studied drug and alcohol abuse-related aggression. In 1998, Peterson was appointed a full professor at the University of Toronto, where he went on to author and co-author upwards of 100 academic papers on a variety of subjects related to the field of psychology. In 1999, Routledge published Peterson’s book Maps of Meaning: The Architecture of Belief, which discusses the the use of symbols in human culture, the relationship between religion and science and discusses neuropsychological research regarding ritual, myths and religious stories.

Online History

YouTube Channel

On March 30th, 2013, Peterson uploaded his first video to YouTube titled “Jordan Peterson: What Matters” (shown below). On April 24th, Peterson began uploading select university lectures to the channel.



On August 9th, 2017, Peterson uploaded an interview with software engineer James Damore, during which they discussed his controversial Google memo (shown below, left). On October 2nd, Peterson uploaded a video in which he discusses postmodernism with professor Camille Paglia (shown below, right). As of January 2018, Peterson’s YouTube channel has accumulated upwards of 600,000 subscribers.



Bill C-16 Opposition

On September 27th, 2016, Peterson uploaded a lecture titled “Professor against political correctness: Part I,” in which he announced he would not be using the preferred gender pronouns of students and faculty in response to Canada’s Bill C-16, which added “gender expression and identity” to the Canadian Human Rights Act list of protected grounds. In the video, Peterson argues that the bill presents a potential threat to free speech, claiming that those who refused to use preferred pronouns could be prosecuted under the law.



Peterson’s opposition to the bill was subsequently criticized by various activist groups, leading to protests against him on campus. On October 20th, the 1791L channel uploaded footage of Peterson arguing with students on campus, which received upwards of 3.1 million views and 46,000 comments over the next three years (shown below).



Podcast Appearances

On November 28th, 2016, Peterson appeared on the Joe Rogan Experience podcast. Within two years, a YouTube upload of the episode received upwards of 2.6 million views and 15,500 comments (shown below).



On May 9th, 2017, Peterson appeared on the podcast a second time (shown below, left). On September 1st, Peterson appeared on the podcast with evolutionary biologist Bret Weinstein (shown below, right).



On November 3rd, Peterson appeared on an episode of the H3 Podcast, where he was interviewed by hosts Hila and Ethan Klein (shown below). Over the next two months, the video garnered upwards of 1.75 million views and 10,700 comments.



Laurier University Censorship Controversy

On November 1st, 2017, Laurier University graduate student Lindsay Shepherd taught a tutorial class on language during which she presented a debate from the show The Agenda broadcast on the Canadian public education television channel TVOntario between Peterson and Nicholas Matte over the use of gendered pronouns. Following Shepherd’s tutorial class, she was contacted to meet with her supervising professor Nathan Rambukkana, associate professor in communication studies Herbert Pimlott and manager of gendered violence prevention and support Adria Joel. After audio of the meeting was leaked online, an enormous backlash erupted online in response to the way Shepherd was treated.



Channel 4 News Interview

On January 16th, 2018, the Channel 4 News YouTube channel released an interview with Peterson titled “Jordan Peterson debate on the gender pay gap, campus protests and postmodernism” (shown below). Within 72 hours, the video gained over 1.6 million views and 37,800 comments. The following day, the news site Quilette[3] published an article about the .



Search Interest

External References

Arsenic In the Wine and the Pasta

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About

Arsenic In the Wine and the Pasta refers to a quote from an episode of American Horror Story in which the character Ally Mayfair-Richards serves a poisoned dinner to her wife. On Tumblr, the GIF of the moment has been used in numerous text posts as a reaction image and the quote has been used as a snowclone.

Origin

The GIF comes from the season 4, episode 9 episode of American Horror Story, called “Drink the Kool-aid,” which aired on October 31st, 2017.[1]



Spread

The GIF of the scene was uploaded to Tenor on November 11th, 2017 (shown below).

Various Examples

Search Interest

Unavailable

External References

Wrong Door

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Origin


The “Wrong Door” meme originated as a scene from Episode 8 from the anime “Little Witch Academia” in which the protagonist Atsuko Kagari opens a door to an apartment to find out it wasn’t the right one. An anonymous user then uploaded an exploitable greenscreen version of this scene to Streamable, which had the inside of the apartment greenscreened. Youtuber Reece.K then edited the inside of the apartment to be an exerpt from the “Bebe’s Kids (SNES)” review done by The Angry Video Game Critic. This Video was uploaded on November 13th 2017.

Spread


kmlkmljkl, a popular meme Youtuber uploaded another Remix of this meme using the same greenscreen on November 23rd the same year, which boosted its popularity, spawning more Remixes of its kind. His remix featured Adam Perkins’ popular Vine called Welcome to Chili’s.


Examples






Buzzfeed sanitation

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The Buzzfeed Sanitation meme began as a raid on the Facebook page of the infamous news and blogging site, Buzzfeed. Members of Sithposting: A New Hope and The Confederacy of Independent Sithposters (CIS), under the instruction of Troy Wullbrandt, sought vengeance for the stolen credit Buzzfeed took for the previously popular Ben Swolo meme, spamming the comment sections of all recent posts that had been uploaded, triggering many social justice warriors and simultaneously starting a new trend among the platforms less devout members.

Simple in design and origin, the initial image used during the raid was a basic white template with an image of The Star Wars character, Finn, stating “This page is closed for sanitation”

As the amount of spam comments accumulated, so to did the amount of triggered people reporting sithposters. Many braves soldiers were zucced.

Nintendo Labo

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About

Nintendo Labo is a supplementary Nintendo product for the Nintendo Switch that consists of several pieces of cardboard that can be used to create a variety of toys, such as a piano or a fishing pole, which supplement the Switch’s controllers and pad. The player can then play games on the Switch related to the object they created with the cardboard.

History

On January 17th, 2018, Nintendo unveiled the Nintendo Labo via a YouTube video and a link to the product’s website.[1]



The product was extensively profiled on The Verge[2] by writer Andrew Webster the day it was announced. Webster detailed his time with the product, and how he created an RC car and fishing rod. He also reported no significant technical issues with the product in terms of responsiveness. He also praised about the educational aspect of the product; after the various objects in Nintendo Labo are built with the cardboard, the Switch explains how they work. Webster wrote that he anticipated the product would be particularly popular with children and compared the experience to building Legos.

A separate item for the Labo is a “robot suit” which one can wear and play a game in which one plays as a robot destroying a city. Kotaku[3] noticed that the game was reminiscent of Project Giant Robot, which Nintendo producer Shigeru Miyamoto demonstrated for the Wii U at E3 2014.

The Labo was covered by many media outlets, including Wired,[4] Metro,[5] and USA Today.[6] It will sell for $69.99 and be released on April 20th, 2018.

Online Reactions

Online, users joked about the the console and expressed excitement. Twitter user @MikeDrucker uploaded a joke about how adult gamers did not understand how the product was intended for children, gaining over 13,000 retweets and 37,000 likes (shown below, left). User @akfamilyhomeak joked about Nintendo’s pattern of new products, gaining over 120 retweets and 300 likes (shown below, right).



Additionally, memes about the announcement were created online. Twitter user Nibellion uploaded a Drakeposting parody with Miyamoto that gained over 9,000 retweets and 24,000 likes (shown below, left). Tumblr user f1ng3rs uploaded a parody of Metal Gear showing its protagonist, Snake, being excited about the box (shown below, right).



Search Interest

External References

sergio ramos

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https://www.memegenerator.es/meme/28520441


Confused / pissed off Mario

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Confused Mario is a clip from a YouTube video called Mario’s Odyssey that shows Mario talking to a Spinx character, while he is talking to the Spinx the Spinx says that Mario can pass him if he solves a simple riddle. When He says the riddle it turns out to be a hard math problem and Mario looks at him with a funny confused / pissed off face.

Logan Paul's Hairline

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Orgin

At Vidcon 2017 when Logan was running from his fans he had a pretty disturbing picture of himself looking quite bald

Spread

Then it was uploaded to imagur on July 22nd 2017

On January 20 2018 on the H3 Podcast ethan, jacksfilms, hila, and erik observed this and said "he needs to go to forhims.com

EEEEY

weyheyhey !! Sample Pack

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About

The weyheyhey !! Sample Pack is a free to use library of Samples, that UK Breakcore Producer “weyheyhey !!” uploaded in 2012. It became infamous after people in the subculture started using it in virtually every song, quickly making the genre stale and causing concern under it’s fans. It became a subculture-specific meme after people started making fun of it in the various Breakcore-related Groups on Facebook. It is still hotly debated, and there are even counter-memes aimed at the people that use it.

The meme’s peak was in December 2016, when a group of anonymous Producers started a Musical Project that parodied it’s use.

Car Fiery and the Average Bear

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About

Bear and Car Fiery is a piece of Slavic folklore.

Origin

Exact origins of the story are unknown, but for a fact it was more than 40 years ago.

The story itself

Bear walks in a woods, sees a burning car. Sat inside and burned down.

Spread

Nobody truly knows how this piece of lore became popular, it just became. This piece of lore was heard on jokes competition on radio. Not only that, it has spreadened through the slavic internet, resulting in a birth of multiple variations, at which point it became a meem.

Variations

  • Bear walks in a woods, sees a rabbit burning in a car. Sat inside and burned down too.
  • Man walks on a shores, sees a bear sunbathing. Sat near him and sunbathed.
  • Bear walks in a woods, sees a rabbit burning in a car. Sat inside and burned down too.
  • Car rides across the woods, SUDDENLY sees a burning bear. Ran over him and burned down.
  • Under blooming sakura
  • Among scrap bear burns out
  • Spring has come
  • Plane flies in the sky, sees a two towers. Flies inside and blew up.
  • Dissident walks in a city, sees a party van. Sat inside and disappeared.
  • Bear walks in a woods, sees a burning car. Wanted to sit, but other bear already burned inside.
  • Bear walks in a woods, sees a burning car. Sat inside and extinguished.
  • Winnie-the-Pooh and Piglet went for honey. Сame to a big tree. Winnie the Pooh says: “Piglet, I’ll go upstairs on the baloon, and you run home for a gun and if something happens – shoot the baloon.” Piglet ran home, grabbed a gun, but when he returned to the, Winnie the Pooh was nowhere to be found. There was a burning car, where bear cub was burning, twitching in agony of death. Trying to suppress sobbing, tearing from his chest, Piglet aimed and interrupted his suffering with one shot.
  • “Mom, tell me, do cars exist?”
  • The second cub asked, for sleeping assist
  • Mom has been cried, dad clenched his fists
  • Bear’s end, alas, always such gist.
  • Artas walks across Northrend, sees a Frozen throne. Sat and froze.
  • Daenerys walks in a woods, sees a burning car. Sat inside and haven’t burned.
  • Bear walks in a Turkmenistan desert, sees “hellgate” burning, fell down and burned for 30 years.
  • Nerd sits, plays Crysis. Videocard is overcloxked, of course, sits and plays. Suddenly smell of shed came, system unit explodes with sheaf of sparks. Out of the blue bear breaks into the room and tries to get inside of system unit.
  • Bear walks in a woods, sees a stone with the inscription: “If you go on the left – you will burn in a car. If you go on the right – you will burn in a car. If you go straight – you will burn in a car.”. Came back, sees a burning car. Sat inside and burned down.

Search Interest

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