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New entries added to the Internet Meme Database

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  • 04/18/13--02:46: We Need To Go Deeper
  • Note: This article is currently being worked on.


    “We Need To Go Deeper” is a image macro series of a scene in Inception where Dom Cobb (Being played by Leonardo DiCaprio) is talking to Arthur (Being played by Joseph Gordon-Levitt.) The phrase is often used to joke about something being within its self similar to Xzibit Yo Dawg. The template is in most cases a picture of something on top and the image under it with text saying “We need to go deeper.”


    The phrase was first said in the 2010 movie Inception in a scene where the character Dom Cobb is talking to Arthur about planting a thought into Robert Fischers mind. The first 4chan post with the phrase was in response to a thread asking about the possibility of the entire world being one big simulation.

    Search Interest

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  • 04/18/13--10:23: Snapchat
  • About

    Snapchat is a mobile photo and video messaging application for Apple iOS and Google Android devices which allows its users to create and share photo or video messages that are only accessible for a short period of time. For each message, the sender can set a time limit (up to 10 seconds) for how long the message can remain visible to its recipient, after which it is deleted from the device and Snapchat’s servers.


    In April of 2011, Stanford University students Evan Spiegel and Bobby Murphy began working on the application for a project in one of Spiegel’s product design classes. In July of that year, the program was named “Picaboo” and launched for iOS devices. In September, the app was re-released under the name “Snapchat," and in late October, Snapchat became available for Android mobile devices.


    On October 29th, the tech news blog Tech Crunch[1]reported that SnapChat had received $485,000 in seed funding from the Lightspeed Ventures venture capital firm. In February of 2013, Snapchat announced it had received $13.5 million in Series A funding led by the firm Benchmark Capital, valuing the company from $60 to $70 million. On April 16th, 2013, the tech news blog Mashable[7] quoted Spiegel saying they are looking into advertising as a means of revenue.


    On February 25th, 2013, the LA Times[8] reported that South Carolina resident Frank Reginald Brown IV had filed a lawsuit against the Snapchat founders to have “his rights restored” after being pushed out of the company. Brown claims to have worked on the app during the summer of 2011, purportedly naming the application “Picaboo” and designing the company’s smiling ghost mascot "Ghostface Chillah,” a reference to the stage name of former Wu-Tang Clan rapper Ghostface Killah. After having a falling out with Spiegel and Murphy in August, he alleged that the server account passwords were changed and that they discontinued all communication with him.


    While the Snapchat app automatically deletes media files after the time limit has expired, users can still take screenshots prior to their deletion. On May 6th, 2012, The New York Times Bits blog[3] published an article noting that the app had a reputation for users sharing sexually explicit media, a practice known as “sexting.” On December 10th, Gawker published an article about a new Tumblr blog titled “Snapchat Sluts,”[5] which highlighted sexually explicit images screen captured from Snapchat. On December 18th, the PopCultured YouTube channel uploaded a video in which a guest panel discussed the controversial Tumblr blog (shown below).

    On March 14th, 2013, Mashable[6] reported that students at a New Jersey high school had been threatened by local police with child pornography charges for sharing sexually explicit photos using the service.

    Dorm Search Prank

    On April 8th, 2013, Snapchat was used to spread a rumor that dorm rooms at the University of Virginia were being searched by Alcoholic Beverage Control (ABC) officials.[9] Panicked students began spreading the word using the hashtag #UVAdormsearch, many of whom reportedly disposed of their alcohol in the university dumpsters.

    After school officials learned of the prank, Dean of Students Allen Groves took to Twitter to announce that the ABC was not conducting searches.


    In May of 2012, Snapchat was processing 25 images every second.[2] In October of that year, Snapchat was ranked #19 on the free apps chart and users were sharing over 20 million snaps every day. On November 27th, Forbes published an article about Snapchat, calling it “the biggest no-revenue mobile app since Instagram.”

    Search Interest

    External References

    [1]Tech Crunch – Billion Snapchats

    [2]Tech Crunch – Snapchat not sexting

    [3]New York Times – Indiscreet Photos

    [4]Gawker – Snapchat Sluts

    [5]Tumblr – Snapchat Sluts

    [6]Mashable – Snapchat HS

    [7]Mashable – Snapchat CEO

    [8]LA Times – South Carolina man sues Snapchat

    [9]Cavalier Daily – Personal prank panics student body

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  • 04/18/13--12:32: Nutella
  • (work in progress)


    Nutella is a brand name of a hazelnut chocolate spread that was first introduced in 1963. Online, the food has become associated with hipster subculture, attracting a large amount of fans across social media, especially on Tumblr.


    The first version of the spread was created in the 1940s by Pietro Ferrero, who chose to add hazelnuts to the product to make the rationed supply of chocolate due to World War II last longer.[1] He sold the first product, a solid brick of chocolate known as Pasta Gianduja, in 1946. Five years later, in 1951, he released a spreadable version called Supercrema Gianduja (shown below, left).[2] The name was taken from a marionette style character[3] representing the town of Turin that originally appeared in Italy’s Commedia dell’Arte (shown below, right). The product was renamed Nutella in 1964 as part of a campaign to market the spread throughout Europe. The company currently celebrated the birthday of Nutella on April 20th.[10]

    Online discussions of Nutella began as early as the 1990s on the Furry newsgroup, where people would consistently joke about sharing Nutella covered dog biscuits. In 2002, a thread discussing its health value was posted to the Low-Carber Forums[13] and later that year, a pornographic fanfiction story[14] involving the condiment and members of the 1980s rock band Duran Duran was shared on a personal Geocities page. Also in the early 2000s, Nutella was discussed on the Straight Dope message board[15], cooking message board eGullet[16] and language blog Diacritiques.[17] The brand name was first defined on Urban Dictionary[18] in July 2005, misattributing it as a French product.

    In November 2008, a Yahoo! Answers user claimed[19] they were addicted to Nutella and were seeking help to curb their cravings.

    Class Action Lawsuit

    In February 2011, a Californian mother filed a class action lawsuit[4] against Ferrero USA claiming they were deceptively marketing Nutella as a healthy breakfast food, misrepresenting itself as nutritious. The suit claimed Nutella was composed of more than 70% processed sugar and saturated fat and asked the company to cease mismarketing the product followed by a corrective advertising campaign. Later that month, a similar suit was filed in New Jersey[6] by an Alabama resident. A settlement to the California was proposed[7] in November 2011, but did not go into effect until April 2012[8], when Ferrero agreed to pay $3 million dollars in total and up to $20 per person to people who purchased the spread between 2008 and 2012.

    A Nutella subreddit[24] was established in September 2010 and has approximately 350 subscribers. Since 2012, Nutella has been discussed on Best Roof Talk Ever[21], the Escapist[22] and the Body Building forums.[23] Additionally, humorous images and jokes about Nutella have appeared on Cracked[25], Memebase[26], Meme Center[27], FunnyJunk[28] and Reddit[29], which has more than 5,900 posts about the chocolate spread.

    Online Presence

    The brand created a Facebook fan page[9] on July 28th, 2008 which has accrued more than 17 million likes as of April 2013. Additionally, the brand has branched off in to localized Facebook fan pages[11] for eleven different countries and regions. Nutella Italy also maintains a Twitter account[12] that has more than 7,600 followers as of April 2013.


    In Hipster Culture

    Nutella became associated with hipsters as early as 2010, when a Yahoo! Answers[30] question was asked, inquiring about the link between the two. As of April 2013, there are dozens of Tumblr bloggers who associate hipsters and Nutella in their URLs but do not post about the chocolate spread, with many of the posts focusing on fashionable young women, inspirational photo quotes and nebula GIFs. This trend dates back to July 2011 when Hipsters-Gone-Nutella[31] launched.


    World Nutella Day

    Search Interest

    External References

    [1]Nutella – History

    [2]Nutella – History Page 2

    [3]Wikipedia – Gianduja (commedia dell’arte)

    [4]United States District Court Southern District of California – Athena Hohenberg v. Ferrero USA, Inc.

    [5]Top Class Actions – Mom Files Nutella Class Action Lawsuit


    [7]Association of Corporate Counsel – Ferrero settles with California plaintiffs in Nutella® false advertising class action

    [8]Huffington Post – Nutella Lawsuit: Ferrero Settles Class-Action Suit Over Health Claims For $3 Million

    [9]Facebook – Nutella

    [10]Facebook – Nutella: We want to surprise you all on Nutella’s birthday:

    [11]Facebook – Nutella’s Fanned Pages

    [12]Twitter – @Nutella_Italia

    [13]Low-Carber Forums – Nutella, worst junk food of all time?

    [14]Geocities Archive – The Infamous Nutella Story

    [15]Straight Dope – Correct Pronunciation of “Nutella”?

    [16]eGForums – Nutella confessions…

    [17]Diacritiques – Nutella: machisme de gauche?

    [18]Urban Dictionary – Definitions for Nutella Oldest is #6


    [20]WikiFur – Nutella

    [21]Best Roof Talk Ever – What’s with the internet’s Nutella obsession?

    [22]The Escapist – What’s up, Nutella?

    [23]BodyBuilding – accidentally ate half a jar of nutella no joke

    [24]Reddit – /r/Nutella

    [25]Cracked – Nutella

    [26]Memebase – Posts tagged “nutella”

    [27]Meme Center – Posts tagged “nutella”

    [28]FunnyJunk – Images tagged “nutella”

    [29]Reddit – Search results for “nutella”

    [30]Yahoo! Answers – Why do hipsters like Nutella so much?

    [31]Tumblr – Hipsters-Gone-Nutella

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  • 04/18/13--12:34: Amanda Bynes
  • Editor’s note: This entry is currently open for editorship requests!


    Amanda Bynes is an American actress known for appearing in the Nickelodeon television series All That and The Amanda Show.


    On March , 2013, Bynes posted a tweet declaring that she wanted the rapper Drake to “murder my vagina.”

    On April 15th, Bynes tweeted out a bizarre video of herself in the mirror (shown below).

    On April 16th, she tweeted at the entertainment magazine Complex that she was “obsessed with myself on Twitter.”[1] On April 17th, Bynes tweeted that she had an eating disorder.

    External References

    [1]Twit Plus – @AmandaBynes

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  • 04/18/13--14:11: Fresh Pots
  • Dave Grohl enjoys fresh pots

    Dave was later hospitalized due to his excessive consumption of fresh pots


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  • 04/18/13--15:46: Nantsutte tsuchatta
  • About

    Nantsutte tsuchatta (なんつってつっちゃった!) or “Just kidding just slipped out” is a phrase said on the 2nd Episode of the anime Yuyushiki. The meme consists on repeating the catchphrase attaching the picture of a character, with the purpose of reading it in their voice.


    At the start of the episode one of the girls, Nonohara Yuzuko, says it and they realized how it rolls of the tongue extremely well and how catchy it sounds, so they start singing it.

    On April, 2013, the catchphrase was discussed on the 4chan /a/ board in the episode thread, with comments like: “Guys I can’t stop saying nantsutte tsuchatta, help me please” or simply saying “Nantsutte tsuchatta!”


    After that, threads were created spamming the phrase, with every response having a character repeating the catchphrase, a parody of it, or confused users asking “What is going on?” only to be answered with the same phrase over and over again. Some users even repeated the phrase themselves uploading it to vocaroo. The threads reached more than 300 replies in a few hours[1].

    The meme spread fast to Futaba Channel (2chan), causing some parodies:

    The scene was uploaded to youtube on two versions, the original and a 5 minute loop, but the first one was made private, and the second was taken down the next day, maybe by copyright problems.

    External Links

    [1]4chan Archive – First thread

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  • 04/18/13--17:32: Fuck Yeah Baby
  • A picture of a little kid that is the child of user ThatCorreyKid’s friend. Captions consist of “Hell Yeah” and “Fuck Yeah”.

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  • 04/19/13--09:59: Dove Real Beauty Sketches
  • About

    Dove Real Beauty Sketches is a video advertisement released in April 2013 as part of the personal care brand Dove’s Real Beauty ad campaign. The video shows forensic artist Gil Zamora drawing sketches of seven women based on their self-description of facial features, which are then compared to a second set of sketches based on the recollection of a stranger the subjects had spoken to earlier that day.


    On April 14th, 2013, Dove uploaded six videos realting to the Real Beauty Sketches campaign to their YouTube account, doveunitedstates.[1] The videos included the overview video in a three-minute (shown below) and a six-minute version. The other four videos focused in on the experience of three of the subjects, Florence, Kela and Melinda, as well as sketch artist Gil Zamora. As of April 19th, the 3-minute overview video has nearly nine million views.

    Real Beauty Campaign

    Dove’s Real Beauty campaign first launched in 2004[2] with videos, commercials and print ads intended to celebrate physical variation in women.[7] The campaign used images of six women (shown below) with different skin tones and body types posing in white underwear, suggesting that women do not have to fit in to model ideals or stereotypes to be beautiful. In 2005, Dove’s sales went up 20%.[6] It was in part inspired by a study[5] completed in September 2004 by researchers from Harvard, the London School of Economics and market research group StrategyOne that found only 2% of the 3,200 women surveyed described themselves as “beautiful.”


    Within five days, the video was shared on Facebook more than 1 million times[3] and tweeted about more than 22,000 times.[4] On April 15th, it was shared on the women’s interest subreddit /r/TwoXChromosomes[8], where it gained 175 upvotes and 135 points overall. In the following days, the video was picked up by several online and mainstream news outlets, including Huffington Post[9], E! Online[10], TIME NewsFeed[11], ABC News[12] and Yahoo! News.[13] On April 17th, the first parody of the advertisement was uploaded to YouTube by newfeelingstime, reenacting the video from a male perspective, in which self-esteem is not a problem. The parody clip was featured on Neatorama[14], Laughing Squid[15] and AdWeek.[16]


    Though the video was generally perceived as a positive piece, many bloggers began to note their criticisms of the ad as early as April 16th. That day, Tumblr blogger Jazz Brice[17] posted a lengthy critique, noting that although the video does include people of color, they are only on screen for approximately 10 seconds in the longer version of the ad. The post also noted the emphasis on “thin” as a positive descriptor, a point emphasized the same day on Feministing.[18] Brice’s post was featured on The Daily Dot[19] the following day. Also on the 17th, blogger Kate from Eat The Damn Cake[20] emphasized the ageism behind some of the traits deemed negative, including moles and wrinkles. Over the next two days, the controversy surrounding the manner in which the video depicts beauty was discussed on Psychology Today[25], New York Magazine[21], Salon[22], Parade[23] and AdWeek.[24]

    Search Interest

    External References

    [1]YouTube – DoveUnitedStates’ channel

    [2]Wikipedia – Dove Campaign for Real Beauty

    [3]Viral Video Chart – Dove Real Beauty Sketches

    [4]Topsy – Tweet statistics for “dove real beauty sketches”

    [5]The Real Truth About Beauty: A Global Report – Home

    [6]Forbes – Beware the Hidden Traps in Cause Marketing

    [7]Dove – The Dove® Campaign for Real Beauty

    [8]Reddit – /r/TwoXChromosomes – Dove Real Beauty Sketches: from self-descriptions and from a stranger – [3:01]

    [9]Huffington Post – Dove’s ‘Real Beauty Sketches’ Ad Campaign Tells Women ’You’re More Beautiful Than You Think’ (VIDEO)

    [10]E! Online – Dove Real Beauty Sketches Campaign Gets Women to Rethink Their Looks

    [11]TIME NewsFeed – WATCH: Viral Dove Ad Uses Sketch Artist to Illustrate Women’s True Beauty

    [12]ABC News – Dove’s ‘Real Beauty’ Sketches Change Women’s Image of Themselves

    [13]Yahoo! News – Women Are Own Worst Critics in Revealing Dove “Real Beauty” Ad

    [14]Neatorama – Dove Real Beauty Sketches for Men

    [15]Laughing Squid – Dove Real Beauty Sketches For Men, A Parody by New Feelings Time

    [16]AdWeek – Low Self-Esteem Is Not a Problem in Dove’s Real Beauty Sketches … for Men

    [17]Tumblr – jazzylittledrops: Why Dove’s “Real Beauty Sketches” Video Makes Me Uncomfortable… and Kind of Makes Me Angry

    [18]Feministing – “Dove Real Beauty,” self-esteem, and One Direction

    [19]The Daily Dot – Dove’s “Real Beauty” campaign masks real racism

    [20]Eat The Damn Cake – the problem with the dove real beauty sketches campaign

    [21]NY Mag – The Cut: Beauty Above All Else: The Problem With Dove’s New Viral Ad

    [22]Salon – Stop posting that Dove ad: “Real beauty” campaign is not feminist

    [23]Parade – Dove ‘Real Beauty’ Video Sparks Debate

    [24]AdWeek – 5 Reasons Why Some Critics Are Hating on Dove’s Real Beauty Sketches Video

    [25]Psychology Today – What’s Wrong With Dove’s Real Beauty Sketches Campaign?

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  • 04/19/13--11:33: Doom
  • WIP. Feel free to request editorship


    Doom is a first person shooter game series created by id Software. In the game, you asume the role of a Space Marine (known as Doomguy) who fights against hordes of demons to avoid a Hell invasion.

    The game have become a popular game during the years, thanks to the release of mods and new levels creations.

    Internet following

    Doom has a large fanbase on the interwebs, stretching back to the release of the game. Due to the game’s easy to modify nature (id Software’s deliberate design to push the user-created content phenomena that originated with Wolfenstein 3D further), within a year after the game’s release players had programmed level editors, created forums and hubs for sharing modified content. Edited content is downloaded and added into game files through PWADS, custom patch files that are acquired through downloading from “bulletin board system”: , purchased on compact disks at computer stores, and later on downloading from file transfer protocol servers became the primary method of distribution. The idgames’s archive currently houses more than 14,500 PWADS created over the years

    Search Interest

    Search queries for “doom” picked up in June of 2004, when “Doom 3” was released, and in October of 2005, when the movie was released.

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  • 04/19/13--11:55: Science Bros

  • About

    Science Bros is a phrase often paired with a picture of fictional characters Bruce Banner (The Hulk’s alter ego) and Tony Stark (a.k.a. The Iron Man) in various degrees of intimacy, ranging from platonic friendliness to homo-erotic.


    The phrase “Science Bros” appears to have been started shortly after the release of the 2012 movie “The Avengers”. One of the last scenes in The Avengers movie depicts Tony Stark offering and invitation to Bruce Banner to reside in the Stark building to pursue research into Bruce Banner’s condition (that is, turning into the Hulk when he’s angry).

    One of the first occurrences of the phrase came in a blog post from “Murder Your Darlings” [1] describing the relationship between the characters of Bruce Banner and Tony Stark in the move Avengers.

    Notable Examples

    Search Interest

    External References

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  • 04/19/13--13:03: #Princeso
  • About

    #Princeso is a Spanish-language hashtag, used on twitter and Instagram, that jokingly refers to men who behave in a feminine manner, similar to the English term “queen”. The term is also frequently used in Spanish-language Facebook groups.

    The term itself is a play on words; it is a masculinized form of ‘princesa’, but is not the equivalent of ‘prince’ (príncipe). Princesos are often depicted as being feminine, or otherwise contrary to the stereotype of a ‘macho’ man. They often are depicted as being vain, egotistical, tempermental, and obnoxious.[1][2]


    Currently researching

    The origin of the term ‘princeso’ is difficult to pinpoint, but it may have started as a corruption of the archetypical princess figure, as often promulgated by Disney[1] The omnipresence of the princess as the ultimate female role model for girls, as well as the predominance of the ‘macho man’ as the boys’ equivalent, have defined gender roles for decades, and those who do not conform to one may be labelled as the other. ‘Princeso’ is a Spanish example of this; an equivalent term for women is ‘príncipa’, but this is less frequently used.


    The #princeso hashtag began to gain popularity on twitter in 2013.[3] Similar trends have been observed on other social media sites, like Facebook, Instagram[4], and tumblr[5].

    Search Interest

    Search interest in “princeso” has been climbing rapidly, starting in April 2013.

    External References

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  • 04/19/13--14:57: Horse Armor
  • About

    Horse Armor is a downloadable content (DLC) package containing armor that could be placed on a player’s horse for the Xbox 360 release of the game The Elder Scrolls IV: Oblivion. After being heavily mocked by the gaming community, the term “horse armor” became associated with useless and overpriced DLC packages.


    On April 3rd, 2006, Bethesda Game Studios released the first DLC for the game The Elder Scrolls IV: Oblivion, charging $2.50 for access to an item called “Horse Armor.”[4] Once installed, the player could visit an Orc non-player character (NPC) and receive a set of armor to be placed on a horse (shown below). While the first set was free, each subsequent horse armor purchase would cost the player 500 gold.


    The same day the DLC was released, the gaming news blog Joystiq[5] published an article about the armor, which criticized Bethesda for charging for a simple in-game item. On April 4th, 2006, Evil Avatar Forums[10] member bapenguin posted an interview with Bethesda vice president of marketing Pete Hines, who responded to questions about the Horse Armor DLC backlash:

    bapenguin: It seems there’s been quite a bit of backlash from the $2.50 horse armor skins. What’s your take on it?

    Pete Hines: Honestly there’s not a lot of info out there for us to go on. We tried to find a spot for it that fit with what other things were out there. A Theme costs 150 points. The Kameo thing was 200. We’re trying to find the right spot that fits. How much is something you can use in the game worth versus a gamer picture pack, or a theme, and so on.

    On July 14th, Urban Dictionary[8] user Ironhammer submitted an entry for “horse armor,” describing it as a term used to “describe video game features that are useless and overpriced.” On December 11th, 2008, a thread was created in the Gamespot Forums[9] titled “Whats this running joke with horse armor?”, to which several others replied that it was a mocked DLC. On January 30th, 2009, Bethesda published a blog post listing the top purchased DLC packages for Oblivion, with horse armor ranking in at #9.[1] That day, the gaming blog Destructoid[12] published an article in response to Bethesda’s post, which expressed surprise that people were still purchasing the item. On November 14th, 2011, the Internet humor blog Cracked[3] published a list of the “10 most insulting things video games charge money for,” listing Horse Armor at #10. On September 18th, 2012, Game Industry[2] posted an interview with Pete Hines, who addressed the customer reaction to the Horse Armor DLC:

    Pete Hines: “You can look at something like Horse Armor pack as an example. The reaction to Horse Armor wasn’t just about price. It was more of a lesson: when you’re going to ask somebody to pay X, do they feel like they’re getting Y in exchange? If they don’t feel like they’re getting their money’s worth, they’re going to bitch.”

    On March 18th, 2013, the 2D platformer game DLC Quest[11] was released, in which the player purchases upgrades from an in-game DLC store with virtual coins. In the game, the player can purchase armor for their horse for 250 coins (shown below).

    Minecraft Update

    On April 10th, 2013, Redditor Left_Side_Driver submitted a post to the /r/Minecraft[6] subreddit, which featured a screenshot of a horse wearing armor in an upcoming update for the indie sandbox game Minecraft (shown below). In the comments section of the post, Redditor thevdude joked that he couldn’t “wait to buy the horse armor DLC.” Within nine days, the post gained more than 7,400 up votes and 770 comments. On April 18th, Minecraft received an update which included the addition of horses to the game as well as armor that could be crafted for the steeds.[7]

    Search Interest

    External References

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  • 04/20/13--15:13: Hipster Lime
  • Hipster Lime decipts the obscure fruit that is a Lime. The captions are often stereotypical “Hipster” and traditional, often describing indie music or dub step.

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  • 04/21/13--18:43: Patton Oswalt
  • About

    Patton Oswalt is an American comedian, writer and actor known for his role as Spence Olchin in the TV sitcom series The King of Queens as well as his stand-up commentaries on a range of topics including pop culture, religion and American excess.

    Online History

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  • 04/22/13--12:06: Supernatural
  • Note: Work in progress, researching, request editorship


    Supernatural is an American fantasy drama television series created by Eric Kripke and premiered on The WB on September 2005. The show follows two brothers as they hunt demons, ghosts, and other supernatural figures. Since it’s debut, the series has aired eight seasons, and it has been renewed for its ninth, as well as gaining an dedicated following online.


    Supernatural was conceived by writer and director Eric Kripke and premiered on The WB, now known as The CW, on September 13th, 2005. The show follows the brothers Dean Winchester (played by Jensen Ackles) and Sam Winchester (played by Jared Padalecki) as they hunt for supernatural creatures with paranormal powers taught to them by their father when they were kids. Originally slated to be three seasons, popular demand prompted the series to be extended for five. Its fifth season aired on September 10th, 2009, to which concluded the show’s main storyline. But due to the show’s increasing ratings, it was renewed by The CW to air its sixth season on September 24th, 2010. It’s seventh season aired on September 23rd, 2011, and its eighth, and current, season aired on October 3rd, 2012. On February 11th, 2013, the show was officially renewed by The CW for its ninth season.[1]


    Though with its following from fans, Supernatural received overall fair reviews from critics. The series has scored an 8.6/10 on the IMDb[2], while only a metascore of 56/100 on Metacritic.[3] The series’ pilot episode was viewed by an estimate of 5.69 million viewers, and ratings for each season has since been averaging at best.[4]

    Online Presence

    The show has shown official presence online, with a official Facebook[5] page being created, and has accumulated over 11 million likes as of April 2013. The show also launched the official @CW_Supernatural[6] Twitter account on April 25th, 2010, gaining over 250 thousand followers in just three years.



    The /r/Supernatural[7] subreddit was then created on reddit on August 17th, 2008, gaining over 15,900 subscribers.

    Related Memes


    Mishapocalypse refers to a flashmob event that took place on Tumblr on April 1st, 2013, which originally involved dozens of Tumblr users changing their profile pictures to a photo of actor Misha Collins, who which portrays the character Castiel on the show. The trend soon evolved into Photoshopping Misha’s head into a variety of unlikely situations, and eventually spreading outside of Tumblr.

    Misha Crying

    Misha Crying is a series of animated reaction gifs based off a scene from Season 6 Episode 16 The French Mistakes, which show Misha Collins’ character Castiel sobbing. In the original scene, Castiel is shown being knife-point from the neck by hitman Virgil, to which Castiel began to sob uncontrollably. These reaction gifs are often used to show fondness of a certain object or group, and often accompanied with additional text.

    Search Interest

    External References

    [1]TVbytheNumbers – ‘Arrow’, ‘The Vampire Diaries’ and ‘Supernatural’ Renewed for Next Season

    [2]IMDb – Supernatural

    [3]Metacritic – Supernatural

    [4]Wikipedia – Supernatural | Ratings

    [5]Facebook – Supernatural

    [6]Twitter – @CW_Supernatural

    [7]reddit – /r/Supernatural

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  • 04/22/13--12:33: White Entrepreneurial Guy
  • About

    White Entrepreneurial Guy, also known as “White Entrepreneurial Detroit Guy,” is an advice animal image macro series featuring a photograph of startup entrepreneur Jason Lorimer standing in front of an abandoned train station in Detroit. The captions typically mock corporate buzzwords and the out-of-touch perspectives associated with wealthy business owners operating in impoverished areas.


    On April 9th, 2013, Detroit’s web-based magazine Model D Media[2] published an op-ed article on the city’s potential for economic growth, which featured a photograph of Jason Lorimer (shown below, left), founder of the philanthropic and civic consultancy firm Dandelion.[1] On April 11th, a Quickmeme[3] page titled “White Entrepreneurial Guy” was launched, with the first submission featuring the same picture of Lorimer accompanied by the caption “His new restaurant will create jobs for ‘the community’ / like bussing tables” (shown below, right).


    On the same day, a Facebook[4] page titled “White Entrepreneurial Detroit Guy” was created, gaining upwards of 740 likes within 11 days. On April 12th, 2013, the Gawker Media blog Jalopnik[6] published an article about the meme, which mocked Lorimer and the Dandelion firm by noting that “satire is indeed rooted in truth.” …The same day, The Huffington Post[7] published an article citing a quote from the creator of the White Entrepreneurial Guy Facebook page, who stated that the meme is meant to expose opportunists who exploit Detroit while using “progressive sounding language that allows them to feel good about themselves while they do it.” The article also included a statement from Lorimer, who responded to his photo being used in the image macro series:

    “I do, in fact, happen to be a white and an entrepreneurial guy and those who know me and the team at Dandelion know we are serious about our work and well intentioned. The impact we are having is indicative of the opportunity that exists for anyone who wants to play a productive role.”

    On April 15th, The Huffington Post[9] published an article by Wayne State University English professor John Patrick Leary, who mocked the Model D article for containing so much jargon that it appeared to be “written by someone who has learned English entirely by watching TEDTalks.” On April 17th, the original Quickmeme image macro was posted on the Cheezburger site Memebase,[5] where it received over 400 up votes and 60 comments in the first five days.

    Notable Examples

    Within the first two weeks, the White Entrepreneurial Guy Quickmeme page received upwards of 780 submissions.

    Underachieving Detroit Hipster Guy

    On April 16th, 2013, a Facebook[8] page titled “Underachieving Detroit Hipster Guy” was created, which dedicated its first post to the White Entrepreneurial Detroit Guy Facebook page.The feed highlights a spin-off image macro series based on a photograph of a mustached young man and captions describing hypocritical beliefs and behaviors associated with the hipster subculture. Over the course of the next week, the page garnered more than 990 likes.

    Search Interest

    [not yet available]

    External References

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  • 04/22/13--12:56: Baby Mugging

  • About

    Baby Mugging is a photo fad that utliizes the optical illusion of forced perspective to make a baby appear as if he or she is peeking out of a ceramic mug, when in reality, the model is sitting or standing behind it. Since the original photos began circulating Instagram with the hashtag #babeinamug in April 2013, the range of subjects portrayed in the series has been expanded to include animals, adolescents and even adults.


    The first mugging photo was posted to Instagram on April 12th, 2013 by blogger Ilana Wiles[1] as a submission to photographer Josh Johnson’s daily photography challenge with the theme “fun.”[2] Though it did not get featured as part of the challenge, the photo accrued more than 420 likes and 34 comments within ten days. She also encouraged her Instagram followers to post their own mugging photos with the hashtag #babeinamug.[3]


    Three days later, Wiles reposted the image to her blog Mommy Shorts[4], designating the name Baby Mugging for the first time and highlighting a number of Instagram photos inspired by her original post. The image was also shared on the Mommy Shorts Facebook fan page[5], where it was liked more than 200 times. That day, the image compilation was featured on Baby Gooroo’s Facebook fan page[6] and Things Momma Loves.[7] The following day, Rookie Moms[8] picked up on the photo fad, adding their own images. On April 18th, Wiles posted an update about the hashtag to Mommy Shorts[9] noting the photos on the Instagram hashtag had expanded to include upside-down babies (shown below, left), animals (shown below, center) and adults (shown below, right) in mugs. On April 19th, Wiles wrote about her experience with Baby Mugging on Disney’s parenting blog, Babble.[6]

    Notable Examples

    As of April 22nd, 2013, there are more than 350 photos tagged #babeinamug[3] and more than 60 tagged #babymugging[7] on Instagram. Several subforums on parenting message board BabyCenter[8][9][10] have also started their own threads for baby mugging photos.

    Search Interest

    External References

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  • 04/22/13--19:15: Crossovers
  • A crossover is a story where two or more discrete franchises, characters or universes are put into the same work. One of the rules of the Internet, Rule 50, states that “A crossover, even improbable ones, will eventually happen in fan art, fan fiction, or official content. NO EXCEPTIONS.”

    The concept of the crossover has been present in media for a long while, one of the earliest known examples being a story entitled “Sherlock Holmes Arrives Too Late”, which pitted Sir Arthur Conan Doyle’s famous detective against Maurice Leblanc’s character Arsène Lupin, the gentleman thief. This was an unofficial crossover, originating in the french magazine ‘Je Sai Tout’ in Juine 1906. When Doyle found out about the use of his character, he requested that the name in the story be changed to Herlock Sholmes in order to avoid a legal situation.

    Ever since then, crossovers have been prominent in every section of media, from literature to movies to television to even video games, in both official and unofficial works.

    The concept of crossovers often draws heavy criticism, with some viewing the practice as a cop-out or a way to cash in on the success of two different series. However, others view it as a creative opportunity to see how different franchises work off of one another, in terms of both character and story.

    Whatever the case, people just seem to love the idea of mixing together different things too see what happens. And with all of the different possibilities out there, it’s pretty safe to say that the practice will never die out.

    Related practices include Mega-Crossovers, in which several different franchises are used, Crossover Shipping, which puts together two characters from different universes, and Crisis Crossovers, which are pretty much exactly what they sound like.

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  • 04/22/13--20:38: Señora Santibañez
  • The Angelica Santibañez/Señora meme is a series of exploitable image macros and Photoshops depicting the main antagonist in the Mexican telenovela Marimar as a snobbish and stereotypically arrogant plantation owner.

    The macros are usually in the form of a picture of Angelica with sarcastic and/or patronizing captions poking fun at the wealthy elite or at Philippine pop cultural subjects. A running gag involves that of Santibañez’s butler Facundo being ordered to run errands for her[1], ranging from the trivial, such as reserving a whole theme park or theatre just for her, to the outlandish, such as having the whole Philippines installed with an air conditioning system. Another recurring joke is Angelica’s penchant for having cans of corned beef served at peasants or destitute people. This stems from the ready availability of canned goods in the Philippines, hence its use by the lower income sector.

    The telenovela

    Marimar is a Mexican telenovela produced by and released in 1994 by Televisa and starred Thalía as the title character. The series was a remake of the 1977 telenovela La Venganza, and depicted Marimar’s hardships and eventual rise into high society.

    It was also syndicated worldwide through several networks. The Philippine debut of Marimar via Radio Philippines Network in 1996 was met with positive reception, and spurred an interest in Latin American telenovelas, with similarly-themed series being aired on RPN and other major stations. Thalia’s popularity also surged in the Philippines, leading her to release a Tagalog-language album entitled Nandito Ako (lit. I Am Here), the title track being a cover of the song of the same name originally performed by Filipino singer Ogie Alcasid in the late 1980s.



    Media Coverage

    Soon enough, local media began[2] to take notice[3] of the meme on Philippine social media circles, spawning articles[4] about its eventual popularity among netizens, often including it in their lists of top local memes.

    Search Interest

    External References

    0 0
  • 04/22/13--23:05: Moon Moon
  • About

    Moon Moon is a fictional werewolf character that is portrayed as a mentally challenged outcast in the pack.


    The character was originally conceived as an alter ago name for Tumblr user Kitchiki, who was given the name “Moon Moon” in an online forum game titled "What is Your Werewolf Name? (shown below).[1] On April 5th, Kitchiki noted the silliness of the result in response to the original image post, which gained more than 158,000 notes in the first two weeks.


    A few days later, on April 15th, Tumblr user Frukass posted a reply[10] to Kitchiki’s post, containing a comic depicting a wolf pack on a hunt with Moon Moon suddenly rushing in to “get the thing”.

    On April 17th, the first Ask Moon Moon blog [3] was launched and others[4] followed. On April 21st, Twitter account @MoonMoontheWolf[6] was created. On April 22nd, 2013, Tumblr user Kitchiki launched the Official Moon Moon Blog.[2] The legend of Moon Moon has also seen some spread beyond Tumblr, most notably on Imgur,[5][7] though it hasn’t gained traction on Reddit.[9]

    Notable Examples

    External References

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