About
Eat Your Hamburgers Apollo is a phrase originating from a panel of the Awkward Zombie webcomic , based on the video game franchise Phoenix Wright: Ace Attorney. The phrase is often used by fans of the series in order to poke fun at the more awkward parts of the series’ localisation, as well as other poor localisations for other series.
History
The original phrase first stems from the Awkward Zombie webcomic[1] by Katie Tiedrich, in particular the strip “Culture Schlock” (Shown below), first posted on December 9th, 2013[2]. Within the strip, the character of Phoenix Wright is seen discussing the beauty of Los Angeles, juxtaposed against images of traditional Japanese settings, with Apollo Justice pointing out the inconsistencies. This is in reference to the many inconsistencies within the Phoenix Wright franchise’s localisation in which, despite being set in Los Angeles, the series features many traditional Japanese settings and styles.
Japanifornia
A precursor to this meme lies in the popular fan nickname given to the setting of the translated Phoenix Wright games, “Japanifornia”, a portmanteau of “Japan” and “California”, referencing the disconnect between the supposed setting and it’s more Japanese elements present from the original version. The name grew in popularity among the fandom, and is often used in conjunction with the Awkward Zombie panel.
Spread
The phrase “Eat Your Hamburgers Apollo” quickly grew in popularity, particularly in reference to different awkward translations both in the Phoenix Wright franchise and other series, such as with the Fire Emblem Fates Localization Controversy. One other popular example of this features the original strip, edited to reflect the typical localisations given by different video game publishers, who often work with Japanese properties (shown below).
On April 22, 2014, a spin-off to the Ace Attorney Franchise titled The Great Ace Attorney was announced[3], focusing on Phoenix Wright’s ancestor in Meiji era Japan. Due to the overtly Japanese nature of the spin-off, the phrase was often used in conjunction with the announcement, with many joking as to whether or not it would be possible to localise the game due to this fact. The game was released in Japan on July 9, 2015, and there are currently no plans for localisation[4].
Search Interest
External References
[2]Awkward Zombie – Culture Schlock
[3]Polygon – New Ace Attorney title coming, set in Meiji period with Phoenix Wright’s ancestor
[4]Twitter – Capcom France